Email Marketing Developer, LoopNet

CoStar • Richmond, VA

70d

About The Position

When marketing teams deliver the right message at the right time, engagement skyrockets—and so do results. That’s why we’re looking for a detail-driven Email Developer who’s passionate about crafting impactful campaigns that connect with our audience and drive measurable outcomes. LoopNet is the world’s biggest, busiest commercial real estate marketplace. Every month, millions of investors, brokers, and property owners turn to LoopNet to discover opportunities and make deals happen. Our marketing team plays a critical role in fueling that activity—building campaigns that inform, inspire, and convert. That’s where you come in. As an Email Developer on the LoopNet marketing team, you’ll transform creative concepts into high-performing email experiences. You’ll ensure every campaign is flawlessly executed, optimized for engagement, and aligned with our brand standards. Working at the intersection of marketing strategy, design, and technology, you’ll help us deliver communications that matter—at scale. This role offers the opportunity to influence customer engagement and contribute to the success of a fast-growing, highly successful international marketplace. You’ll collaborate with stakeholders across marketing, product, and analytics, leveraging data-driven insights to refine campaigns and drive measurable impact on key metrics like open rates, click-through rates, and conversions.

Requirements

• Bachelor’s degree from an accredited, not for profit university or college
• Track record of commitment to prior employers
• 2+ years of experience in email development
• Experience maintaining documentation for campaign processes and QA protocols.
• Proficiency in HTML/CSS for email.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
• Familiarity with email analytics and A/B testing.
• Strong attention to detail and organizational skills.
• Ability to thrive in a fast-paced, collaborative environment.

Nice To Haves

• Experience with scripting or dynamic content personalization.
• Knowledge of accessibility standards in email design.
• Familiarity with LoopNet’s audience and commercial real estate marketing.

Responsibilities

• Build responsive, accessible, and visually compelling email templates using HTML/CSS.
• Ensure cross-platform and cross-client compatibility and QA testing.
• Schedule and deploy campaigns using marketing automation platforms.
• Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re-engagement.
• Maintain and improve automated campaign logic and segmentation strategies.
• Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).
• Implement A/B testing for email performance optimization
• Work closely with cross-functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.
• Ensure all emails comply with CAN-SPAM and GDPR regulations.
• Maintain documentation for campaign processes and QA protocols.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees