Email Developer

ExtensisHRMoorestown, NJ
3dOnsite

About The Position

Perfect Communications, a full service commercial printing company located in Moorestown, NJ is seeking a detail-oriented Email Developer to handle the technical build and deployment of email campaigns. This role focuses on the hands-on development and implementation of emails using Salesforce Marketing Automation, working from client-provided specifications and creative assets.

Requirements

  • 2+ years of hands-on email development experience with Salesforce Marketing Cloud or similar platforms
  • Expert-level HTML/CSS skills specifically for email development
  • Proficiency in AMPscript, SQL, or similar scripting languages for dynamic content
  • Experience with responsive email design and mobile optimization
  • Strong understanding of email client rendering quirks and workarounds
  • Experience with data imports, list management, and segmentation
  • Knowledge of email authentication protocols (SPF, DKIM, DMARC)
  • Strong attention to detail and ability to follow technical specifications precisely

Nice To Haves

  • Salesforce Marketing Cloud Email Specialist or Developer certification
  • Experience with email automation workflows and journey builders
  • Knowledge of JavaScript for interactive email elements
  • Familiarity with API integrations for data transfer
  • Experience with version control systems (Git)
  • Understanding of CAN-SPAM, GDPR, and other email compliance requirements

Responsibilities

  • Email Development - Code and build responsive email templates in Salesforce Marketing Automation based on client-supplied specifications
  • Develop email campaigns using HTML/CSS and platform-specific scripting languages
  • Implement dynamic content, personalization tokens, and conditional logic as specified
  • Configure tracking parameters, links, and UTM codes according to requirements
  • Data Management - Import and manage subscriber data from client-provided databases into Salesforce Marketing Automation
  • Perform data segmentation and list creation based on client criteria
  • Ensure data integrity and compliance with email marketing regulations
  • Execute data cleansing and deduplication processes as needed
  • Campaign Deployment - Schedule and deploy email campaigns according to client timelines
  • Conduct pre-deployment testing including rendering tests across email clients and devices
  • Monitor campaign deployment for technical issues and resolve any sending errors
  • Execute A/B tests as directed by client specifications
  • Technical Quality Assurance - Perform thorough QA checks on all email code before deployment
  • Debug HTML/CSS issues and ensure cross-client compatibility
  • Verify correct data mapping and personalization tokens
  • Validate that emails render properly across all major email clients and devices
  • Technical Documentation - Generate post-deployment technical reports on delivery rates, bounces, and technical performance
  • Document email build procedures and technical configurations
  • Maintain deployment schedules and technical specifications
  • Create and update development guidelines and code standards

Benefits

  • PTO
  • insurance (medical, dental, vision)
  • 401(K) with employer match
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