Email Developer

ExtensisHR•Moorestown, NJ

3d•Onsite

About The Position

Perfect Communications, a full service commercial printing company located in Moorestown, NJ is seeking a detail-oriented Email Developer to handle the technical build and deployment of email campaigns. This role focuses on the hands-on development and implementation of emails using Salesforce Marketing Automation, working from client-provided specifications and creative assets.

Requirements

2+ years of hands-on email development experience with Salesforce Marketing Cloud or similar platforms
Expert-level HTML/CSS skills specifically for email development
Proficiency in AMPscript, SQL, or similar scripting languages for dynamic content
Experience with responsive email design and mobile optimization
Strong understanding of email client rendering quirks and workarounds
Experience with data imports, list management, and segmentation
Knowledge of email authentication protocols (SPF, DKIM, DMARC)
Strong attention to detail and ability to follow technical specifications precisely

Nice To Haves

Salesforce Marketing Cloud Email Specialist or Developer certification
Experience with email automation workflows and journey builders
Knowledge of JavaScript for interactive email elements
Familiarity with API integrations for data transfer
Experience with version control systems (Git)
Understanding of CAN-SPAM, GDPR, and other email compliance requirements

Responsibilities

Email Development - Code and build responsive email templates in Salesforce Marketing Automation based on client-supplied specifications
Develop email campaigns using HTML/CSS and platform-specific scripting languages
Implement dynamic content, personalization tokens, and conditional logic as specified
Configure tracking parameters, links, and UTM codes according to requirements
Data Management - Import and manage subscriber data from client-provided databases into Salesforce Marketing Automation
Perform data segmentation and list creation based on client criteria
Ensure data integrity and compliance with email marketing regulations
Execute data cleansing and deduplication processes as needed
Campaign Deployment - Schedule and deploy email campaigns according to client timelines
Conduct pre-deployment testing including rendering tests across email clients and devices
Monitor campaign deployment for technical issues and resolve any sending errors
Execute A/B tests as directed by client specifications
Technical Quality Assurance - Perform thorough QA checks on all email code before deployment
Debug HTML/CSS issues and ensure cross-client compatibility
Verify correct data mapping and personalization tokens
Validate that emails render properly across all major email clients and devices
Technical Documentation - Generate post-deployment technical reports on delivery rates, bounces, and technical performance
Document email build procedures and technical configurations
Maintain deployment schedules and technical specifications
Create and update development guidelines and code standards