Email Marketing Developer (Remote)

One80

1d•Remote

About The Position

The Email Marketing Developer is responsible for developing and maintaining HTML email files, templates, and email marketing automation efforts that support multi-channel marketing campaigns for business and life & health insurance products for internal and external clients. This position will work closely with a copywriter, designer, data analyst, strategist, and production team member to successfully conceptualize, create, develop, execute, track, analyze, and report the efficacy of all marketing efforts related to email marketing campaigns.

Requirements

Bachelor’s degree in communications, business, advertising, marketing, or a related field.
3+ years of HTML/CSS coding.
3+ years with multi-channel marketing campaigns; Insurance marketing exposure is a plus.
Strong interpersonal skills with a proven ability to interface effectively at all levels within an organization (both with technical and non-technical positions).
Ability to help train/influence/motivate team members with new processes and technology.
Have at least a working knowledge of languages such as the following: HTML, CSS, and JavaScript.

Nice To Haves

Insurance marketing exposure is a plus.

Responsibilities

Create, test, and deploy custom HTML emails for various internal and external clients.
Utilize our Marketing Automation platform to maintain drafts, sent emails, automated email programs, and manage A/B email test campaigns.
Monitor email performance analytics such as deliverability, opens, clicks, click-through rate, etc.; ensure proper tracking is applied and utilize Digital Marketing systems to attribute results to pertaining campaigns.
Work as a team inside a full marketing department to create multi-channel marketing efforts.
Research industry standards within the email marketing community and share best practices/techniques with the department.
Collaborate with copywriters and graphic designers to create optimized email design layouts (mock-ups) focused on conversions.
Assist various internal teams and departments with proper setup and maintenance of email sender technical requirements such as the From Address, DKIM, and SPF records for all clients.
Maintain documentation and tutorials for relative projects.
Collaborate on projects and assist with training and knowledge transfer within the Marketing, IT, and other internal departments.
Ensure consistent brand standards are utilized across all Pearl and client emails.
Respond to coworker and/or client requests as needed by phone or email.
Track project activity and progress including time tracking through marketing project management software.