Email Marketing and Website Specialist

Animal Humane Society•Golden Valley, MN

2d•$55,000 - $60,000•Hybrid

About The Position

Join Animal Humane Society as an Email Marketing & Website Specialist and help advance our mission through strategic digital communication! In this pivotal role, you will lead the development and execution of email marketing campaigns and help manage the organization’s website to ensure a compelling, accessible, and user-friendly experience. If you bring a strong foundation in HTML, email best practices, and audience engagement—and are passionate about using technology to support animal welfare—this is an opportunity to make a meaningful impact while growing your career in a purpose-driven environment.

Requirements

3+ years of experience developing and executing successful email marketing or fundraising campaigns required.
Experience building email and web content using HTML, CSS, and SEO required.
Excellent communication skills both written and verbal.
Strong technical and creative skills.
Strong administrative, organizational, and attention to detail skills.
Strong multi-tasking and time-management skills.
Proficient with computers, specifically a working knowledge of Microsoft products.
Reliable transportation required.
Must be comfortable with the emotional aspect of work in an animal shelter environment, including the use of humane euthanasia.

Nice To Haves

Experience with Adobe Creative Suite preferred.
Experience with Drupal, Virtuous and Blackbaud Luminate preferred.

Responsibilities

Utilize HTML skills to build emails, deploy campaigns, and track performance to effectively communicate with target audiences to achieve strategic objectives.
Proactively identify and document compelling storytelling opportunities.
Optimize campaigns for various devices and platforms.
Analyze audience behaviors and preferences, and tailor content to deliver a personalized experience that resonates with the audience and drives engagement.
Ensure compliance with spam regulations and accessibility requirements.
Leverage email trends and best practices to grow and maintain audience lists and engagement.
Work closely with stakeholders to understand needs and translate the needs into a functional and engaging web presence utilizing a variety of skills including web development, content management, and SEO optimization.
Ensure web content is up-to-date, visually appealing, structurally sound, accessible, user-friendly, and aligned with AHS’s brand identity and objectives.
Partner with internal marketing teams to align the website with the organization’s strategy and ensure the website serves its purpose as a dynamic marketing tool.
Partner with Content Marketing Strategist to perform regular website audits, implement updates, troubleshoot issues, and ensure compliance with web standards and accessibility guidelines.
Utilize website analytics to inform future work and report website performance to stakeholders as needed.
Communicate in a positive and professional manner with customers, other employees, and volunteers.
Utilize Drupal for website management and Virtuous for deploying emails and tracking performance.
Other duties as assigned.

Benefits

Make a difference in the lives of animals and people
Join a team of coworkers who love animals as much as you do
Work-life balance
Unique animal adoption benefits and discounts on veterinary care and pet supplies
Health insurance coverage for full time staff includes the following: medical, dental, vision, health savings account, flexible spending account for health care expenses and dependent care, voluntary accident insurance; critical illness insurance; hospital indemnity insurance; employee- paid supplemental life; employee-paid accidental death & dismemberment; and long term disability insurance.
Employer-paid benefits for full time staff includes the following: basic life insurance, basic accidental death and dismemberment insurance, short-term disability.
Support for student loans: we are a Public Service Loan Forgiveness qualified employer
Mental Health and Counseling Support: all employees have access to our Employee Assistance Program with 3 free counseling sessions per year
401(k) with company match
Nine paid holidays for full-time staff
Paid floating holidays for part-time and full-time staff (up to 4 days per year based on start date)
Paid Time Off for part time and full time staff (amount is based on hours worked and FTE status)
Paid parent leave for full-time staff