Email Campaign Manager

Tailored Brands • Dublin, CA

66d • Hybrid

About The Position

We currently have an exciting opportunity for an Email Campaign Manager to join our Marketing Technology team. As an Email Campaign Manager, you will play a critical role in executing and optimizing marketing and transactional email campaigns. You will collaborate cross-functionally to ensure seamless campaign execution, drive engagement through data-driven strategies, and enhance automation processes for improved efficiency and effectiveness.

Requirements

• Bachelor's degree or equivalent work experience in a related field.
• 5+ years of hands-on experience in email marketing, campaign management, or related roles.
• Strong proficiency with MarTech and Email Service Providers (ESP) such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, Braze, Epsilon, Iterable, Marigold, or Cordial.
• Experience with Customer Data Platforms (CDPs) and audience segmentation strategies.
• Expertise in SQL, including writing and optimizing queries for campaign segmentation and reporting. Experience with data warehouses such as AWS Redshift, Snowflake, or Teradata is preferred.
• Strong understanding of email marketing best practices, including deliverability, tracking, and compliance with global regulations.
• Hands-on experience in developing and deploying marketing and transactional email campaigns, including dynamic content and automation strategies.
• Solid knowledge of HTML and email coding best practices, with the ability to troubleshoot rendering and formatting issues.
• Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills, with the ability to extract insights from data and drive campaign optimization.
• Exceptional communication and collaboration skills, ensuring alignment with internal and external stakeholders.

Responsibilities

• Gather and interpret stakeholder requirements to translate requests into actionable campaign deliverables across marketing and transactional communications.
• Develop and manage campaign project, negotiate priorities, and oversee end-to-end execution of email campaigns, including segmentation, personalization, test design, scheduling, and deployment.
• Lead the implementation and optimization of dynamic content, personalized messaging, reusable templates, and campaign workflows to enhance efficiency.
• Conduct thorough quality assurance (QA) and oversee deployment processes to ensure accuracy, compliance, and optimal rendering across devices and email clients.
• Implement and analyze A/B and multivariate testing strategies to optimize email engagement, conversion, and overall campaign effectiveness.
• Partner with cross-functional teams, including IT, data engineering, marketing, customer service, and creative teams, to troubleshoot technical issues and enhance automation workflows.
• Lead technical scoping and resolution of triggered, automated, and API-driven email campaigns, leveraging HTML expertise to identify and resolve coding issues.
• Ensure compliance with global email marketing regulations (e.g., CAN-SPAM, GDPR) and maintain strong email deliverability practices.
• Continuously refine processes, workflows, and campaign strategies to improve efficiency and effectiveness, ensuring seamless execution and alignment with business goals.

Benefits

• This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.
• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Number of Employees: 5,001-10,000 employees