Email Campaign Content Specialist

High Point University • High Point, NC

40d

About The Position

The Email Campaign Content Specialist writes, designs, edits, and finalizes email sales copy and design elements for various audiences, including future students and parents. This role involves managing daily email calendars based on the academic year's flow, ensuring optimal timing, audience targeting, and message elements. The specialist will review performance data to enhance future communications, deliver finalized emails to CRM leaders punctually, and collaborate with campus offices to disseminate exciting and accurate information. The position requires a passion for writing and creating engaging content that motivates recipients to join the HPU family, register for events, and interact with HPU content.

Requirements

• Bachelor’s degree required.
• Minimum 1 year of experience in strategic communication, journalism, marketing, public relations or similar field.
• Promotes and champions HPU on a daily basis through content, always prioritizing the university’s goals.
• Strong knowledge of spelling, grammar, punctuation, copy editing and persuasive email writing required.
• Ability to write and edit promotional copy on a daily basis.
• Knowledge of sales and marketing concepts and implementation.
• Ability to write, edit, update and manage a large volume of email campaigns about High Point University and its many offerings.
• Ability to analyze and manage a strategic calendar based on events and deadlines.
• Ability to write engaging copy in multiple voices that reinforces the HPU brand.
• Ability to plan ahead, meet deadlines and organize work flow.
• Ability to balance multiple campaigns for multiple audiences.
• Proficiency in Microsoft Word required.
• Proficiency in Canva required.
• Unmatched attention to detail and organizational skills.
• Ability to perform under changing situations and quick deadlines.

Nice To Haves

• Proficiency in Airtable preferred.

Responsibilities

• Write, design, edit, submit for approval, and finalize email sales copy and design elements for different audiences.
• Manage the daily email calendars based on the flow of the academic year.
• Ensure the best timing, audience, and elements are incorporated into email campaigns.
• Review performance data to improve future messages.
• Deliver and finalize emails with CRM leaders in a timely manner.
• Coordinate with other offices across campus to ensure exciting and accurate information is shared.
• Updates existing library of email campaigns and distributes to campus leaders for editing.
• Generates fresh ideas, and writes and designs new campaigns.
• Creates email graphics and considers the overall user experience of the final product.
• Submits finalized emails for approval in a timely manner.
• Incorporates all received edits and finalizes emails in the daily calendar plan.
• Builds content for external and internal audiences, staying aware of appropriate audience segmentation and versioning.
• Uses various CRM platforms and acts as back up for supervisor in sending internal email communications.
• Writes clearly, creatively and on a deadline.
• Continually evaluates the data for each campaign, such as open rate, clicks and other data markers; shares key findings and ways to improve with stakeholders in regular reports; implements any adjustments based on this data.
• Writes short text messages to complement some email campaigns.
• Creates new graphics and refreshes past graphics in a timely manner, primarily in Canva.
• Maintains positive work atmosphere by acting and communicating effectively with students, parents, faculty, co-workers and managers.
• Ensures the University is positively represented in all content and deliverables.
• Ensures the content is current, accurate, on brand and engaging for all audiences.
• Ensures the university’s policies for branding and voice are enforced.
• Ensures the CRM director receives finalized content in a timely manner.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level