Email Campaign Content Specialist

High Point University • High Point, NC

42d

About The Position

The Email Campaign Content Specialist is responsible for writing and creating engaging email content that encourages individuals to join the HPU family, sign up for events, and engage with HPU content. This role involves writing, designing, editing, and finalizing email sales copy and design elements for various audiences, including prospective students and parents. The specialist will manage daily email calendars aligned with the academic year, ensuring optimal timing, audience targeting, and message elements. Performance data will be reviewed to enhance future communications. The role requires timely delivery of finalized emails to CRM leaders and collaboration with campus offices to ensure accurate and exciting information dissemination.

Requirements

• Bachelor’s degree required
• Minimum 1 year of experience in strategic communication, journalism, marketing, public relations or similar field.
• Strong knowledge of spelling, grammar, punctuation, copy editing and persuasive email writing required
• Ability to write and edit promotional copy on a daily basis
• Knowledge of sales and marketing concepts and implementation
• Ability to write, edit, update and manage a large volume of email campaigns about High Point University and its many offerings
• Ability to analyze and manage a strategic calendar based on events and deadlines
• Ability to write engaging copy in multiple voices that reinforces the HPU brand
• Ability to plan ahead, meet deadlines and organize work flow
• Ability to balance multiple campaigns for multiple audiences
• Proficiency in Microsoft Word required
• Proficiency in Canva required
• Unmatched attention to detail and organizational skills
• Ability to perform under changing situations and quick deadlines

Nice To Haves

• Proficiency in Airtable preferred

Responsibilities

• Write, design, edit, submit for approval, and finalize email sales copy and design elements for different audiences.
• Manage the daily email calendars based on the flow of the academic year.
• Ensure the best timing, audience, and elements are incorporated into email campaigns.
• Review performance data to improve future messages.
• Deliver and finalize emails with CRM leaders in a timely manner.
• Coordinate with other offices across campus to ensure exciting and accurate information is shared.
• Update existing library of email campaigns and distribute to campus leaders for editing.
• Generate fresh ideas, and write and design new campaigns.
• Create email graphics and consider the overall user experience of the final product.
• Submit finalized emails for approval in a timely manner.
• Incorporate all received edits and finalize emails in the daily calendar plan.
• Build content for external and internal audiences, staying aware of appropriate audience segmentation and versioning.
• Use various CRM platforms and act as back up for supervisor in sending internal email communications.
• Write clearly, creatively, and on a deadline.
• Continually evaluate the data for each campaign, such as open rate, clicks, and other data markers; share key findings and ways to improve with stakeholders in regular reports; implement any adjustments based on this data.
• Write short text messages to complement some email campaigns.
• Create new graphics and refresh past graphics in a timely manner, primarily in Canva.
• Maintain a positive work atmosphere by acting and communicating effectively with students, parents, faculty, co-workers, and managers.
• Ensure the University is positively represented in all content and deliverables.
• Ensure the content is current, accurate, on brand, and engaging for all audiences.
• Ensure the university’s policies for branding and voice are enforced.
• Ensure the CRM director receives finalized content in a timely manner.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level