Email & APP Marketing Specialist

TP-Link Systems Inc. • Irvine, CA

2d • $73,500 - $100,000

About The Position

We are seeking a detail-oriented and data-driven Email & App Marketing Specialist to drive customer engagement, retention, and revenue growth across TP-Link's US market. This role will be responsible for planning and executing email marketing campaigns, managing CRM initiatives, and developing targeted in-app marketing experiences within the Tether and Deco app ecosystems. The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies. Working closely with cross-functional teams, they will create compelling customer journeys, optimize campaign performance through data analysis, and drive adoption of new products, Wi-Fi upgrades, firmware updates, and subscription services. Success in this role requires strong CRM platform expertise, excellent copywriting skills, and a passion for leveraging customer insights to improve engagement, increase customer lifetime value, and reduce churn.

Requirements

• Bachelors degree required.
• 3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market (consumer electronics or DTC e-commerce preferred).
• Hands-on experience creating in-app messages, push notifications, and lifecycle triggers within native iOS/Android apps.
• Proficiency with modern email/CRM platforms (Klaviyo, HubSpot, Braze, or equivalent) and advanced segmentation logic.
• Ability to analyze campaign data to refine segmentation, increase customer lifetime value (LTV), and lower churn.

Responsibilities

• Plan, schedule, and send promotional and lifecycle email campaigns tailored to the US market, key shopping events (e.g., Black Friday/Cyber Monday, Back-to-School, Prime Day), and product launch timelines.
• Craft high-converting email subject lines, preview text, body copy, and calls-to-action (CTAs) optimized for US consumer preferences.
• Segment US subscribers based on hardware purchase history (Deco, Arche), active app usage, customer lifecycle stage, and behavioral engagement.
• Configure campaigns, build dynamic product blocks, test links/landing pages, and deploy error-free broadcasts using CRM platforms.
• Design and deploy targeted in-app messages, push notifications, and banner promotions within TP-Link’s mobile app ecosystems (Tether & Deco) specifically for US users.
• Drive awareness of app-exclusive features, highlight firmware updates, and run targeted campaigns to cross-sell Wi-Fi 7 upgrades and paid subscription services (e.g., HomeShield).

Benefits

• Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level