Email and Digital Services Specialist: Kelsey-Seybold Clinic, Pearland, TX
About The Position
Explore opportunities with Kelsey-Seybold Clinic, part of the Optum family of businesses. Work with one of the nation’s leading health care organizations and build your career at one of our 40+ locations throughout Houston. Be part of a team that is nationally recognized for delivering coordinated and accountable care. As a multi-specialty clinic, we offer care from more than 900 medical providers in 65 medical specialties. Take on a rewarding opportunity to help drive higher quality, higher patient satisfaction and lower total costs. Join us and discover the meaning behind Caring. Connecting. Growing together.
Requirements
- 8+ years of experience in marketing or similar field
- Skilled in Office, Salesforce Social Studio, SFMC, Sitecore
Nice To Haves
- 10+ years of experience in marketing
Responsibilities
- Establishes email program goals and meets them consistently
- Works within processes including use of Salesforce Sales Cloud and Marketing Cloud for campaign delivery and effectiveness reporting. Manages software vendor relationships, conducts vendor assessments, and drives implementation plan
- Coordinates and monitors the maintenance, integrity, and security of the email marketing database
- Functions as an internal expert with Legal/IT regarding CANSPAM and other legal/compliance legislation
- Develops policies and procedures for email rollouts based on legal/compliance, conducts staff training within the department, and manages/tracks email databases for compliance
- Ability to analyze technical requirements and communicate needs
- Conducts ongoing surveys to obtain customer feedback
- Optimize current email campaigns and strategies, delivering measurable impact, and using and further developing analytics to compute ROI
- Maintain strict overview and quality control to make sure all emails are being sent to the correct SFMC lists
- A/B tests email messages on a consistent basis, develops calendar for testing
- Evaluates and optimizes all email content for effectiveness and shifts strategies where necessary
- Tracks and analyzes marketing campaigns
- Prepares and develops comprehensive weekly/monthly/ quarterly/and annual email campaign reports
- Discusses and offers insight on email reporting metrics to management
Benefits
- comprehensive benefits package
- incentive and recognition programs
- equity stock purchase
- 401k contribution
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
