eLead Sales Manager

Palm Harbor Homes•Wells Branch, TX

56d

About The Position

LEAD MANAGEMENT Track and manage all eLeads within Lasso CRM across all retail locations. Ensure all inbound leads receive a response within 5 minutes of receipt. Facilitate rapid connection between customers and live sales representatives. Monitor and analyze each store’s pipeline, including: New leads Active leads Appointments Follow-ups Identify gaps in response time, engagement, and conversion. PIPELINE SUPPORT & COACHING Conduct weekly pipeline review calls with each General Manager. Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion). Partner with GMs to develop targeted, actionable improvement plans. Provide ongoing coaching and support to improve lead handling and sales execution. Reinforce accountability and adherence to established lead management standards. MARKETING & PERFORMANCE REPORTING Track performance of digital campaigns, including ads, floor plans, and promotions. Analyze lead sources to determine highest-performing channels and opportunities. Develop and distribute weekly performance reports for each store, including: Key findings and insights Agreed-upon action items Progress updates Recommended next steps and support needed Monitor competitor advertising, promotions, and social media activity to stay informed on market trends. DIGITAL PRESENCE OPTIMIZATION Conduct weekly audits of each store’s website and social media (Facebook) presence. Identify opportunities to improve: Inventory presentation Photo quality Messaging and branding Customer engagement Partner with stores to implement updates and maintain a strong, consistent digital presence. CREATIVE & MARKETING SUPPORT Develop and edit marketing materials using Lasso and AI-driven tools. Create ads, graphics, and promotional content tailored to each store’s inventory and local market. Support company-wide initiatives to promote homes across all sales centers. Ensure branding and messaging align with company standards. ON-SITE SUPPORT Conduct quarterly site visits to retail locations. Provide hands-on support with: Lasso CRM utilization Website and social media optimization Marketing execution and best practices Build relationships with store teams to reinforce training and adoption.

Requirements

Experience in sales, marketing, or CRM management (retail or real estate preferred).
Strong working knowledge of CRM systems (Lasso experience highly preferred).
Proven ability to analyze data and translate insights into actionable strategies.
Excellent communication and coaching skills with the ability to influence at all levels.
Proficiency in digital marketing, social media, and content creation tools (including AI tools).
Ability to manage multiple locations and priorities in a fast-paced environment.
Willingness to travel for on-site support (quarterly or as needed).

Responsibilities

Track and manage all eLeads within Lasso CRM across all retail locations.
Ensure all inbound leads receive a response within 5 minutes of receipt.
Facilitate rapid connection between customers and live sales representatives.
Monitor and analyze each store’s pipeline, including: New leads, Active leads, Appointments, Follow-ups
Identify gaps in response time, engagement, and conversion.
Conduct weekly pipeline review calls with each General Manager.
Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion).
Partner with GMs to develop targeted, actionable improvement plans.
Provide ongoing coaching and support to improve lead handling and sales execution.
Reinforce accountability and adherence to established lead management standards.
Track performance of digital campaigns, including ads, floor plans, and promotions.
Analyze lead sources to determine highest-performing channels and opportunities.
Develop and distribute weekly performance reports for each store, including: Key findings and insights, Agreed-upon action items, Progress updates, Recommended next steps and support needed
Monitor competitor advertising, promotions, and social media activity to stay informed on market trends.
Conduct weekly audits of each store’s website and social media (Facebook) presence.
Identify opportunities to improve: Inventory presentation, Photo quality, Messaging and branding, Customer engagement
Partner with stores to implement updates and maintain a strong, consistent digital presence.
Develop and edit marketing materials using Lasso and AI-driven tools.
Create ads, graphics, and promotional content tailored to each store’s inventory and local market.
Support company-wide initiatives to promote homes across all sales centers.
Ensure branding and messaging align with company standards.
Conduct quarterly site visits to retail locations.
Provide hands-on support with: Lasso CRM utilization, Website and social media optimization, Marketing execution and best practices
Build relationships with store teams to reinforce training and adoption.