Entry, EKIN Marketplace, Retail Marketing, New York

Nike•New York, NY

3d•Onsite

About The Position

In 1981, Nike created the EKIN team (EKIN is “Nike” spelled backwards) to serve as Nike’s Athlete Missionaries, building deep and lasting relationships with athletes and communities. EKINs act as the bridge between Nike’s products, stories, and the athletes who bring them to life. Today, EKINs continue that mission across Running, Basketball, Soccer, Training, and Sportswear, ensuring athletes of every type can find the right product to support their journey. This role represents the full Nike portfolio, bringing inspiration, innovation, and education to retail partners and communities throughout New York City. We are looking for an EKIN based in New York, NY who brings confidence, authenticity, and curiosity to everything they do. A candidate who is sport-driven, NYC-rooted, people-focused, and eager to grow will thrive in this role and help power Nike forward.

Requirements

Bachelor’s degree in marketing, communication, sports management, or related field. Will accept any suitable combination of education, experience and training
Minimum of 1-year relevant experience in retail, sales, customer service, mentoring, or training
Knowledge of sport and sport culture, with awareness of local consumer trends, retail environments, and NYC communities
Strong ability to connect with, inspire, and influence others through presentation, facilitation, and storytelling
High confidence with excellent people and communication skills
Passion for sport and the NIKE brand across categories
Love for retail and a deep respect for the retail associate experience
Eagerness to learn, test, and evolve through feedback and real-time insights
Positive and active presence across digital and social platforms, with comfort in content creation and storytelling
Willingness and ability to travel up to 75%
Ability to lift and transport sample bags up to 50 lbs

Nice To Haves

Event or experiential marketing experience preferred but not required

Responsibilities

Bringing key Nike business, product, and brand stories to life as a marketplace product authority across sport
Developing locally relevant, seasonal plans in partnership with City and Geo Marketing teams
Authenticating Nike brand stories through sport, culture, and community connection
Creating engaging, experiential education sessions that equip and inspire Retail Associates through in-person, virtual, video, and immersive formats
Building meaningful relationships with NYC sport and retail communities that reinforce Nike’s mission and beliefs
Acting as Nike’s eyes and ears in the marketplace, sharing insights on athletes, product, competition, and cultural trends