Education & Market Activation Lead
Hoffman & Hoffman Inc•Charlotte, NC
•Onsite
About The Position
Hoffman & Hoffman is seeking a new role, the Education & Market Activation Lead, to build and drive programs at the intersection of learning, events, and marketing. This is a new position where the individual will be responsible for developing strategies and content to move the sales force and customers forward. The company is a leading commercial HVAC solutions provider in the Southeast, operating with a lean, flat, and decentralized structure, valuing initiative and results. They are employee-owned and focused on being the best partner to their customers.
Requirements
- 2+ years in training, instructional design, or B2B marketing in a technical environment
- A track record of producing multi-format content — video, digital, print, interactive — without a big team behind you
- Fluent daily use of AI content tools
- Strong project management and stakeholder skills
- Proficiency with LMS platforms and Microsoft 365
Nice To Haves
- HVAC, mechanical, building products, or rep/distribution background
- A blend of marketing and L&D — marketer who built training, or L&D pro with marketing instincts
- CEU-eligible or accredited program development
- Design tools (Canva, Adobe Express) and email platforms (Mailchimp, Constant Contact, HubSpot)
Responsibilities
- LMS Administration & Learning Operations
- Internal Training Strategy & Content Development
- External Training & Market Education
- Social Media Presence
Benefits
- 100% employee-owned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
