Editorial Strategist

Omniscient

2d•Remote

About The Position

Omniscient Digital is seeking an Editorial Strategist to move beyond content production into creative strategy. This role involves internalizing a client's brand, product, and competitive landscape to produce and direct high-impact creative work across various formats. The Editorial Strategist will work closely with clients, diagnose problems, and architect creative solutions, including written content, original research, designed assets, UX copy, and ad copy. The role is foundational in narrative and storytelling but extends beyond just words on a page. The strategist will be part of the Creative function, supporting revenue-driving channels like on-page/organic growth, digital PR, and paid media by understanding channel needs and producing or directing the creation of assets that ensure strategy success. Candidates must be based within +/- 3 hours of Eastern Time.

Requirements

Strategist mindset: thinking about 'why' before 'what', understanding that content is a means to an end.
Creative versatility, with experience or ability to learn and direct work in written content, research, design direction, UX copy, and emerging formats.
Intellectual curiosity, with a habit of reading widely and genuine interest in business growth, product positioning, and buyer decision-making.
AI-native: comfortable using AI tools as a co-pilot, experimenting with new tools, and building AI-integrated workflows.
Comfort with ambiguity and change, willing to shape and evolve the role.
High agency: proactive in taking on new projects, identifying opportunities, and building things without explicit direction.
Ability to operate at both strategic (30,000 feet) and tactical (500 feet) levels.
Candidates must be based -/+ 3 hours of Eastern Time.

Nice To Haves

Experience in editorial, content marketing, journalism, or brand strategy.
Experience directing designers or other creative professionals.
Experience with AI tools for content creation and strategy.

Responsibilities

Think strategically about client businesses and own the creative strategy for a portfolio of accounts.
Diagnose problems and propose solutions based on deep understanding of clients' products, positioning, and competitive landscape.
Produce and direct creative work across various formats, including blog content, landing pages, original research reports, data visualizations, ad copy, brand narratives, UX/UI copy, and interactive tools.
Collaborate with channel strategists (on-page, off-page, paid) to understand their strategies and produce the creative assets needed for success.
Utilize AI as a native tool to handle compositional and operational tasks, freeing up time for strategic and creative work.
Own the creative quality and strategic relevance of all client deliverables.
Manage budgets and make contractor decisions.
Ensure all creative assets meet high standards and deliver measurable results, balancing quality with speed.