Editorial Creative Director (Hybrid) - New York Office

Lands' End•New York, NY

20h•Hybrid

About The Position

The Editorial Director is responsible for leading the storytelling for all product concepts each season while building and maintaining an editorial calendar and framework for a content marketing strategy. By working closely with design, merchandising, styling, and creative to bring these narratives to life, the role is the lynchpin for editorializing product concepts into the unique Lands’ End position on trend, franchises, and marketing at large. In this role the Editorial Director will be responsible for managing all aspects of the editorial team and calendar. The Editorial Director will ensure that each story is communicated in the way that is most relevant to the channel/audience driving customer engagement and frequency. The ideal candidate is a combined strategist and tactical executor with demonstrated experience creating cohesive touchpoints of the customer experience into one clear, compelling story. Exceptional talent in writing and editing are a must as is a passion for and understanding of market trends in the apparel space.

Requirements

10+ years of editorial experience in fashion retail and/or fashion editorial
Ability to develop and articulate a compelling creative story that aligns with brand goals
Excellent writer and seasoned copy editor
Knowledge of digital media trends and platforms including social media, email, and web content
Self-motivated and team-oriented
Ability to thrive in a fast paced, high-volume environment
Ability to manage, train, and develop a team
Strong creative problem-solving skills

Responsibilities

Accountable for bringing Lands’ End story, product and marketing strategies to life through editorial, email, and campaign launches.
Direct the development of stories consistently across the website, email, social media, and digital media.
Proven expertise in directing editorial, branding, and digital merchandising strategy within organizations.
Manage and implement the brand voice across all channels ensuring consistency.
Strong background in editorial content creation including writing, editing, and storytelling.
Deep understanding of the world, entertainment, and current events connecting cultural trends and timely insights into cohesive, compelling editorial narratives.