Ecommerce Web Manager

Dollar Tree•Chesapeake, VA

About The Position

Ecommerce Manager Your strong problem-solving skills and meticulous attention to detail along with your experience leveraging content management systems make you a great fit for our Ecommerce Manager position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table. About Your Role: As an Ecommerce Manager at Dollar Tree’s corporate office, you’ll plan, execute, analyze, and optimize websites and apps to acquire new and retain existing customers. The key goal will be to maintain & optimize the user experience that drives sales, both online and in stores. You’ll play a key role in supporting new omnichannel programs, new personalization strategies, and A/B testing to drive deeper engagement, incremental ecommerce sales, and enhance our customers’ experience, whilst also supporting retail media efforts. Your day-to-day job duties include, but are not limited to, the following: Website & App Content Execution Support delivery of overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, return rate, and coupon clippings. Plan marketing content for website and app that aligns with department calendar. Maintain team’s website/app calendar. See website and app content through from conceptualization to deployment and analysis, working closely with designers, copywriters, and web developers for execution. Test, schedule, and deploy website and app content, ensuring accuracy at each step. Execute A/B testing and personalization strategies for website and app for optimizing KPIs using our toolset. Work closely with product management team on new functionality and enhancements to improve user experience. Develop schedules that balance strategic priorities with intake requests from various stakeholders. Collaboration, Reporting & Optimization Collaborate across Marketing Department to integrate website and app into omni-channel campaigns and support monetization program on both website and app. Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning. Track best practices, monitor industry trends, and make recommendations for channel growth. Your Required Skills and Experience: BA/BS. 3+ years of digital marketing experience. Strong problem-solving skills and meticulous attention to detail. Excellent written and verbal communication skills. Experience leveraging content management systems. Experience analyzing website data using an analytics tool (i.e., Google Analytics). Proven analytical abilities with strategic thought processes and reporting skills. Ability to prioritize multiple projects with competing deadlines and a high sense of urgency. Technical Skills: Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint, and Outlook as well as Adobe suite

Requirements

BA/BS.
3+ years of digital marketing experience.
Strong problem-solving skills and meticulous attention to detail.
Excellent written and verbal communication skills.
Experience leveraging content management systems.
Experience analyzing website data using an analytics tool (i.e., Google Analytics).
Proven analytical abilities with strategic thought processes and reporting skills.
Ability to prioritize multiple projects with competing deadlines and a high sense of urgency.
Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint, and Outlook as well as Adobe suite

Nice To Haves

MBA preferred.
Proven expertise in SEO with a strong track record of improving website traffic and enhancing search engine rankings through well-executed optimization strategies and in-depth keyword research.
Proficiency in A/B testing and personalization strategies a plus.

Responsibilities

Support delivery of overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, return rate, and coupon clippings.
Plan marketing content for website and app that aligns with department calendar.
Maintain team’s website/app calendar.
See website and app content through from conceptualization to deployment and analysis, working closely with designers, copywriters, and web developers for execution.
Test, schedule, and deploy website and app content, ensuring accuracy at each step.
Execute A/B testing and personalization strategies for website and app for optimizing KPIs using our toolset.
Work closely with product management team on new functionality and enhancements to improve user experience.
Develop schedules that balance strategic priorities with intake requests from various stakeholders.
Collaborate across Marketing Department to integrate website and app into omni-channel campaigns and support monetization program on both website and app.
Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning.
Track best practices, monitor industry trends, and make recommendations for channel growth.