eCommerce Manager

ColdSnap•Billerica, MA

5h•$110,000 - $130,000•Hybrid

About The Position

ColdSnap® is a rapid freezing appliance that produces single servings of frozen confections and frozen beverages in about 120 seconds from shelf-stable, ambient temperature, ColdSnap pods. Our mission is to transform the way that ice cream and other frozen confections are produced, transported, purchased & consumed. We are a rapidly growing startup based in Billerica, MA that is here to disrupt the cold supply chain while providing commercial settings an appliance that delivers tasty frozen treats in a snap. We're seeking a results-driven eCommerce Manager to partner with our VP of Growth to scale our direct B2B eCommerce business and accelerate commercial growth across key verticals including corporate offices, universities, country clubs & resorts, car dealerships, and hospitality. The eCommerce Manager will play a pivotal role in building and scaling ColdSnap's B2B eCommerce channel while supporting our sales team's expansion efforts. This is an exciting opportunity to drive rapid growth and help establish ColdSnap as the go-to solution across multiple commercial verticals. The ideal candidate brings proven experience in eCommerce growth, digital marketing strategy, and B2B sales enablement, combined with creative problem-solving skills and a data-driven mindset. This highly collaborative role works closely with the VP of Growth, sales team, and brand marketing team. This is a hybrid role based in Billerica, MA. We are currently only considering local candidates.

Requirements

5+ years of progressive eCommerce and/or digital marketing experience in B2B or B2C environments
Demonstrated expertise in digital marketing channels: SEM, SEO, email marketing, and web analytics
Strong analytical skills with experience using data to drive decision-making and optimize performance
Highly collaborative with a team-first mentality
Bachelor's degree

Nice To Haves

Proficiency with marketing technology stack including CRM platforms (HubSpot preferred), Google Analytics, eCommerce platforms (Shopify, BigCommerce, etc.), and email marketing tools
Experience with B2B eCommerce or selling to commercial/institutional customers
Familiarity with marketplace management (Amazon, etc.)
Project management experience launching and scaling eCommerce initiatives

Responsibilities

Build, manage, and optimize the B2B eCommerce site experience, including catalog management, merchandising, promotions, and creative assets
Develop and execute digital marketing strategies across SEO, SEM, paid search, affiliate marketing, and digital advertising (coordinating with external agencies as needed)
Create and manage email marketing programs to drive customer loyalty, retention, and repeat purchases
Drive conversion optimization through A/B testing, site enhancements, personalization, and targeted promotions
Manage third-party marketplace presence (Amazon, Staples, etc.) to expand reach and revenue
Monitor and analyze eCommerce KPIs (traffic, conversion rate, AOV, customer acquisition cost, retention) and implement data-driven improvements
Ensure brand consistency across all digital properties in collaboration with brand and creative teams
Optimize Hubspot CRM and marketing automation to maximize sales team efficiency and effectiveness
Create lead generation programs and nurture campaigns to support the sales pipeline
Develop vertical-specific digital campaigns that demonstrate ROI and value to target customers
Track and report on marketing's impact on commercial KPIs including lead volume, lead quality, conversion rates, and revenue attribution
Generate regular performance reports with actionable insights and recommendations