Ecommerce Site Merchandising Supervisor

Fleet Farm Careers • Appleton, WI

6d

About The Position

As the Ecommerce Site Merchandising Supervisor, you’ll help shape how customers discover, browse, and shop products on FleetFarm.com. You’ll lead the day-to-day site merchandising experience, ensuring categories, navigation, product pages, and promotional experiences are organized, relevant, and optimized to drive conversion. You’ll lead and develop a team of Site Merchandisers while using customer behavior, site analytics, and testing insights to identify opportunities and continually improve the digital shopping experience. You’ll also partner across Ecommerce, Marketing, Buying/Merchandising, SEO, Content, A/B Testing, and IT to turn business priorities into a well-organized, high-performing digital shelf.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience in Marketing, Ecommerce, or a related field.
• Demonstrated knowledge of ecommerce site merchandising, including category and taxonomy management and PDP/PLP content best practices.
• Understanding of retail ecommerce customer journeys and user experience best practices.
• Experience with ecommerce merchandising, search/navigation, or Product Information Management (PIM) platforms.
• Working knowledge of onsite A/B testing tools such as Optimizely, VWO, or similar platforms.
• Strong analytical skills with the ability to use customer behavior and site performance data to identify opportunities, measure results, and make decisions.
• Proven ability to lead projects and initiatives involving multiple cross-functional partners.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Strong written, verbal, and presentation skills with the ability to communicate effectively with both business and technical teams.

Nice To Haves

• Previous experience directly managing or leading a team preferred, with demonstrated ability to coach and develop others.
• Experience managing external service or technology vendors preferred.

Responsibilities

• Lead the day-to-day merchandising of FleetFarm.com, including category structure, taxonomy, navigation, and product organization.
• Ensure product assortments are organized in ways that reflect how customers search, browse, and shop.
• Partner with the Search owner to improve internal search performance and product findability.
• Establish and maintain best practices for Product Detail Pages (PDPs) and Product Listing Pages (PLPs), including product content, imagery, attributes, badging, cross-sell/upsell placement, and sort/ranking logic.
• Use site analytics, search query data, and customer behavior to identify opportunities to improve category structure, taxonomy, navigation, and findability.
• Partner with the A/B Testing Coordinator to identify opportunities, prioritize tests across PDPs, PLPs, search, and navigation, and turn successful results into lasting site improvements.
• Own the site merchandising calendar, ensuring category pages, landing pages, promotional placements, and seasonal resets are accurate, timely, and aligned with Marketing and Buying priorities.
• Build and maintain campaign and event landing pages and partner with Marketing on homepage content, promotional pages, and the event calendar.
• Monitor site and category-level KPIs, including conversion rate, click-through rate, search-to-purchase, and bounce rate, to identify opportunities and measure the impact of merchandising initiatives.
• Lead, coach, and develop a team of Site Merchandisers/Coordinators, including assigning workload and reviewing work for quality and consistency.
• Build your team’s expertise in taxonomy, PDP/PLP optimization, site merchandising, and testing practices.
• Serve as Fleet Farm’s site merchandising subject matter expert and represent ecommerce merchandising needs in cross-functional planning with IT, Marketing, and Buying/Merchandising.

Benefits

• Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law.
• Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level