Ecommerce Senior Manager
About The Position
Tower 28 is seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life. This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the Director of Growth and manage our Site Ops Associate Manager.
Requirements
- 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
- Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
- Strong analytical judgment with the ability to translate performance insights into decisive action
- Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
- Fluent in both creative digital storytelling and performance-driven execution
- Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
- Comfortable being directly accountable for DTC performance in a fast-paced environment
Responsibilities
- Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
- Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
- Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
- Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
- Demonstrate initiative, problem-solving, and a highly cross-functional approach
- Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
- Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
- Ensure cohesive digital storytelling from awareness through conversion and retention
- Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV
- Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
- Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
- Use performance insights to inform content strategy, merchandising, and broader digital priorities
- Ensure paid efforts ladder into larger brand moments while driving efficient growth
- Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
- Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
- Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows
Benefits
- Excellent benefits, including healthcare, dental, vision
- Holidays, vacation, and sick time
- Summer Fridays and quiet week between Christmas and New Years
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
