ECommerce Product Marketing Manager
About The Position
We're seeking a results-driven product marketing manager to join our team. You will support our e-commerce marketing strategy for consumer products and be a crucial team member in driving our e-commerce transformation initiative for organizational growth. You will work closely with various departments to optimize online sales funnels and search strategy and ensure an exceptional online shopping experience. This role requires a combination of strong communication and data-analytics skills to assist with driving growth across the organization. If you are a results-driven professional passionate about products, e-commerce, digital marketing, and data analytics with a proven track record of driving growth, we'd love to hear from you. We offer a vibrant work environment, growth potential, and a competitive benefits package. This position will is based out of Epson America's Headquarters in Los Alamitos, CA with the opportunity for a Hybrid schedule.
Requirements
- 3-5 years of proven experience in e-commerce marketing
- Highly proficient with data analytics
- Expertise (at least 3 years of recent experience) working in Amazon Vendor Central
- Management of large, complex catalogs with bulk content and variation updates
- Assisted with strategy and execution of Sponsored Ads and DSP campaigns tied to retail goals
- Vendor central analytics, Brand Analytics, and retail media measurement tools experience
- Assisted with brand store, A+ content, digital shelf optimization as well as content implementation across all retailers.
- Completion of an undergraduate program or equivalent experience, MBA preferred
Nice To Haves
- MBA preferred
Responsibilities
- Works closely with other Product Managers, Marketing Communications, Sales, Logistics, Finance and other groups to manage the product throughout its lifecycle.
- Track strategy performance during Test & Learn to grow and enhance digital customer engagements and sales conversion.
- Partner with the E-Commerce Lead to overview day-to-day operations of e-commerce campaigns, promotions, and product launches.
- Coordinate with internal teams (Product, Sales, Creative, Analytics) and external partners (agencies, platforms) to ensure timely execution of e-commerce initiatives.
- Assist in managing content updates, catalog maintenance, and merchandising strategies across retailer platforms.
- Support the creation and optimization of A+ content, brand stores, and advertising assets.
- Analyze campaign performance and consumer behavior to provide actionable insights and recommendations using 3rd party data tools such Stackline.
- Help prepare presentations, reports, and strategic documents for leadership and cross-functional stakeholders.
- Stay current on e-commerce trends, platform updates, and competitive activity to inform strategy and execution.
- Coordinates cross-functionally and communicates strategic and tactical marketing directions and plans to partners.
- Measures and communicates effectiveness of marketing programs and campaigns to continually improve resource optimization and efficiency and accelerate sales.
Benefits
- Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
- Generous paid time off, including sick time, vacation, and holidays
- Income protection plans, including life insurance and short-term and long-term disability programs paid by the company
- 401K plan with company matching
- Educational reimbursement, employee assistant program (EAP), adoption assistance, employee discounts and much more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Computer and Electronic Product Manufacturing
Number of Employees
1,001-5,000 employees
