Manager, Ecommerce Digital Marketing

Harman Becker Automotive Systems Manufacturing Kft•Northridge, CA

3d•Onsite

About The Position

This role will grow Ecommerce revenue for HARMAN’s B2C business channels i.e. JBL.com, HarmanKardon.com, AKG.com, InfinitySpeakers.com, Harmanaudio.com and various marketplaces. The successful candidate will optimize all online marketing channel efforts to minimize cost and improve ROI. The Manager, Ecommerce Marketing will improve qualified traffic to the sites by applying best in class customer acquisition strategies and own customer acquisition, retention and repeat purchases on our B2C direct ecommerce channels.

Requirements

Bachelor's in business administration, eCommerce, Marketing or related field
5+ years in eCommerce/digital B2C marketing, preferably in a Consumer Electronics industry
Knowledge of the digital ecosystem, online marketing tactics & how eCommerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
Strong background in customer acquisition, re-engagement and retention strategies
Strong understanding of eCommerce platforms and third-party digital marketing applications
Proven success in the ability to lead, build, develop, and scale new revenue growth opportunities
Problem solver with results-driven approach and collaborative style
Excellent written and verbal communication skills, with a strong emphasis on copywriting
Experience with Amazon advertising (with AMS, AAP, AMG program)
Proficiency with Microsoft Office (Word, Excel and PowerPoint)
Strong business and financial acumen
Strong attention to detail, strong analytical abilities and project management skills
Experience working as part of a cross functional team
Deep understanding of Google Analytics, SEO experience
Willingness to travel 10% of the time.
Willingness to work in an office in Northridge, CA.
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Responsibilities

Strategize and execute E-Commerce marketing and acquisition efforts based on our brand target audience in alignment with regional Ecommerce sales goals.
Be the resident expert of Ecommerce Marketing.
Own online marketing strategies, tactical execution and analytics for all online marketing channels including but not limited to: SEM, programmatic advertising, retargeting, SEO, influencer marketing, email marketing, digital CRM which includes customer journey mapping and engagement, loyalty/retention, paid-social advertising, affiliate marketing and more.
Work cross-functionally with merchandising, operations, finance, inventory forecast team, branding & content team, social and influencer teams, digital CRM team, advertising and creative agencies to improve site conversion and sales, reduce cost, improve brand perception and maximize ROI and profitability.
Closely monitor and meticulously analyze advertising performance against traffic, continually make and implement recommendations for optimization and ongoing sales growth to both self-run advertising efforts as well as agency-run efforts.
Manage day-to-day relationship with digital marketing agencies, publishers and other technology partners to delivery on business goals.
Manage E-Commerce marketing budgets, including setting budget spend priorities and performance KPIs, as well as maintaining and reporting the same along with overall results against plan.
Collaborate with sales team to recommend promotional plans.
Plan and execute paid marketing efforts on marketplaces i.e. Ebay and other marketplaces as they are added in the future i.e. Amazon, Walmart.
Work with merchandising team to implement & monitor A/B tests on the site to improve conversions.
Stay up to date with industry best practices, up and coming marketing channels, and competitive analysis.