Ecommerce Product Manager (BOF: Bottom of Funnel/Check-out)

Knitwell Group • Hingham, MA

6d • Hybrid

About The Position

The Ecommerce Product Manager, Checkout, will work closely with the Sr Director of Ecommerce to build, own, and execute an optimization and innovation roadmap for the Talbots and Haven Well Within websites’ My Account & Checkout journey (Cart, Checkout, Payments, etc). This position is responsible for the management of all back of funnel (BOF) elements on the site, which include cart, mini cart, checkout, express checkout, My Account, payments, address verification, loyalty award redemption, and more, to bring modern, best-in-class experiences to key conversion-driving areas of our ecommerce sites. This position will also support varying cross-functional digital product projects including marketing integrations. This position partners closely with UX, Web Developers, Testers, Analytics, IT, and Merchandisers to ensure that the sites are optimized for conversion and a best-in-class user experience.

Requirements

• Knowledge of and experience in E-Commerce at a level normally acquired through the completion of a Bachelor’s degree
• Min 3 years of experience in ecommerce product management
• Ecommerce experience required, preferably on Sales Force Commerce Cloud (SFCC)
• Excellent analytical, quantitative, and problem-solving skills
• Excellent organizational and time management skills
• Excellent verbal and written communication and project management skills – ability to communicate with internal and external partners to gain understanding of needs with ability to translate those effectively into software requirements.
• Proven ability to strategize and execute against a robust product roadmap
• Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

Responsibilities

• Own the end-to-end experience of Back of Funnel (BOF), including Cart, Checkout, Loyalty, and My Account, and marketing solution integrations, driving improvements in key metrics and delivering a seamless customer experience across all device types.
• Champion the specific needs and behaviors of our customer to strategize and execute data-driven a/b test and optimization roadmaps, developing strong test hypotheses rooted in customer insights and business goals.
• Write clear, detailed test briefs, feature requirements (epics, user stories, acceptance criteria) in an agile environment to effectively communicate with developers and testers in different time zones and make efficient progress against roadmap initiatives.
• Manage the full agile delivery cycle of new feature requirements: web design, feasibility, sizing, solutioning, SEO design, performance, implementation, QA, UAT, release, and measurement.
• Act as a product owner in sprint planning, grooming, and retrospectives.
• Challenge to status quo to bring fresh perspectives, champion new concepts and emerging technology to transform the product discovery experience.
• Analyze test results and site performance in collaboration with the Analytics team to iterate or scale based on findings.
• Partner with key business stakeholders (Brand, Merchandising, Planning, IT) to elicit and develop feature requirements that align with roadmap and deliver incremental business value.
• Implement consistent practice to analyze customer feedback and session trends, using surveys and playback tools to identify and recommend prioritization of top concern.
• Consistently evaluate competitor web sites and ecommerce trends to continually bring innovative, modern ideas and stay current with other retail offerings.

Benefits

• Merchandise discount at select KnitWell Group brands
• Support for individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance
• 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level