eCommerce Platform and Content Enablement Manager

Carnival CorporationSeattle, WA
Hybrid

About The Position

Holland America Line is seeking a Manager, eCommerce Platform and Content Enablement to lead their content platform strategy, governance framework, and content operations capabilities across the digital ecosystem. This role oversees the CMS Center of Excellence and is accountable for the performance, scalability, and continuous improvement of content management platforms, structures, workflows, and supporting processes. The position leads a team of platform and content professionals while establishing departmental priorities that enable efficient, consistent, and compliant content execution across digital channels. Working closely with Web Experience, Product, Engineering, Marketing, Personalization, and SEO partners, this leader ensures platform capabilities align with business objectives and evolving guest needs. The Manager develops governance standards for content architecture, taxonomy, metadata, digital assets, and publishing workflows to support operational excellence and scalable growth. This role provides strategic direction for platform enhancements, integrations, and authoring experiences that empower self-service content management while maintaining brand, accessibility, and quality standards. The position is responsible for resource planning, policy development, performance measurement, and the adoption of emerging technologies, including AI-enabled content solutions. The ideal candidate brings deep expertise in enterprise CMS platforms, content operations, digital experience management, and cross-functional leadership within a complex eCommerce environment. This leader combines strong business judgment, technical acumen, and operational discipline to drive platform effectiveness, organizational adoption, and measurable business outcomes.

Requirements

  • Bachelor's degree in Business, Marketing, Information Systems, Digital Media, Computer Science, Communications, or a related field.
  • Minimum of 5 years of experience in digital content management, content operations, eCommerce platforms, digital experience management, or a related discipline.
  • Experience administering or supporting enterprise Content Management Systems (CMS).
  • Experience developing or applying content governance, taxonomy, metadata, or workflow standards within a digital environment.
  • Experience working with cross-functional teams including Product, Engineering, Marketing, User Experience, and Analytics.
  • Demonstrated ability to lead projects, programs, or teams in a complex business environment.
  • Strong written and verbal communication skills with the ability to translate business requirements into scalable operational solutions.
  • Proficiency with digital content publishing, quality assurance, and operational best practices.
  • Experience using analytics and performance data to support decision-making and process improvements.
  • Experience managing content platforms, content operations, or digital experience programs within a complex, customer-facing environment.
  • Experience establishing and maintaining governance frameworks, content standards, workflows, and operational processes that support scalable digital content management.
  • Experience developing content models, taxonomy structures, metadata frameworks, or reusable content architectures that improve consistency and efficiency across digital channels.
  • Experience partnering with Product and Engineering teams to define business requirements, support system enhancements, participate in testing activities, and implement platform improvements.
  • Experience evaluating operational performance, identifying process improvement opportunities, and implementing solutions that increase efficiency, quality, and scalability.
  • Experience leading cross-functional initiatives that require alignment across multiple stakeholders with competing business priorities.
  • Experience overseeing content quality, accessibility compliance, publishing controls, and digital asset management practices.
  • Experience leading, coaching, and developing professional staff while managing workloads, priorities, and performance expectations.
  • Experience leveraging data, analytics, and user feedback to drive operational improvements and support business objectives.

Nice To Haves

  • AI-enabled content solutions

Responsibilities

  • Lead the administration, governance, and ongoing optimization of Holland America Line's enterprise content management platform and supporting technologies.
  • Establish and maintain standards for platform configuration, permissions, workflows, publishing controls, and operational processes.
  • Develop policies and procedures that promote consistency, scalability, and effective content management practices across digital channels.
  • Evaluate business requirements and determine appropriate platform solutions that balance user needs, operational efficiency, and long-term sustainability.
  • Oversee platform enhancements, upgrades, and configuration changes to support evolving organizational priorities.
  • Establish governance processes to ensure alignment with brand standards, accessibility requirements, security expectations, and content management best practices.
  • Monitor platform health and performance, identifying risks, dependencies, and improvement opportunities.
  • Provide oversight and guidance on platform-related decisions, ensuring effective resource utilization and operational continuity.
  • Drive adoption of governance standards that enable efficient execution while minimizing complexity and technical debt.
  • Oversee the development and maintenance of content architecture frameworks that support scalable, reusable, and structured content throughout the digital ecosystem.
  • Establish standards for taxonomy, metadata, content modeling, and component design to improve content organization, discoverability, and operational efficiency.
  • Ensure content structures support personalization, search optimization, localization, and future business requirements.
  • Direct the creation and evolution of templates, content frameworks, and reusable assets that enable consistent execution across channels and experiences.
  • Evaluate authoring processes and implement improvements that simplify content creation and publishing activities.
  • Develop standards that empower business teams to manage content independently while maintaining established quality and user experience expectations.
  • Partner with stakeholders to identify opportunities for increased efficiency, consistency, and content reuse.
  • Ensure content frameworks remain aligned with changing business priorities, platform capabilities, and guest expectations.
  • Maintain documentation and standards that support sustained adoption and effective content operations.
  • Direct platform-related operational activities to ensure reliable, efficient, and scalable support for digital commerce and content delivery objectives.
  • Partner with Product, Engineering, and technology teams to define business requirements, prioritize enhancements, and support implementation of new capabilities.
  • Lead user acceptance testing, validation activities, and operational readiness efforts for platform releases and system changes.
  • Oversee platform integrations and connected systems to support seamless content management, asset delivery, and digital experience execution.
  • Evaluate operational performance and identify opportunities to improve functionality, efficiency, and user satisfaction.
  • Establish processes to resolve platform issues, mitigate operational risks, and minimize disruption to business activities.
  • Monitor emerging technologies and evolving platform capabilities to identify opportunities for continuous improvement.
  • Serve as the primary escalation point for complex platform-related matters requiring business and technical alignment.
  • Ensure operational processes support business objectives while maintaining system stability and service quality.
  • Establish and oversee quality standards that support accurate, compliant, and effective content experiences across digital properties.
  • Develop processes and controls that promote content consistency, publishing accuracy, and adherence to established brand guidelines.
  • Ensure content and platform activities comply with accessibility standards, regulatory requirements, and organizational policies.
  • Lead governance of digital asset management practices, including asset organization, maintenance, lifecycle management, and usage standards.
  • Implement quality assurance processes that validate content, assets, and publishing activities prior to deployment.
  • Monitor compliance metrics and identify corrective actions to address quality, accessibility, or governance concerns.
  • Partner with stakeholders to strengthen accountability for content maintenance and ongoing asset stewardship.
  • Establish reporting mechanisms that provide visibility into content health, governance adherence, and operational performance.
  • Drive continuous improvement efforts that enhance content quality and support a consistent guest experience.
  • Lead, develop, and mentor a team of content platform and digital operations professionals, fostering a culture of accountability, collaboration, and continuous learning.
  • Establish departmental objectives, performance expectations, and operational priorities aligned with organizational goals.
  • Manage resource allocation, workload planning, and team capacity to support efficient delivery of initiatives and ongoing operations.
  • Provide coaching, feedback, and professional development opportunities that strengthen individual and team capabilities.
  • Develop and monitor key performance indicators that measure platform adoption, operational effectiveness, quality, and efficiency.
  • Analyze performance trends and implement action plans to improve outcomes and address operational challenges.
  • Identify opportunities to streamline processes, improve workflows, and reduce manual effort through automation and technology solutions.
  • Evaluate emerging tools, including artificial intelligence capabilities, to improve productivity and enhance content operations.
  • Champion a culture of continuous improvement that supports innovation, operational excellence, and long-term scalability.

Benefits

  • Cruise and Travel Privileges for You and Your Family
  • Health Benefits
  • 401(k)
  • Employee Stock Purchase Plan
  • Training & Professional Development
  • Tuition & Professional Certification Reimbursement
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