Ecommerce Partner Manager

ITW•Appleton, WI

52d•Remote

About The Position

Do you thrive in a collaborative environment where you can partner with cross-functional teams to drive ecommerce initiatives that directly impact sales and brand growth? As the Ecommerce Partner Manager, you will be responsible for working with our distribution partners to grow online demand and sales of ITW Welding products in North America (sold under various brands: Miller®, Hobart®, Tregaskiss®, and Bernard®). In this role, you will support key channel partners in the strategy and execution of initiatives to enhance the digital user experience and mutually strengthen our online and ecommerce presence. You will drive internal strategy for product and marketing placement for online retailers (i.e., Amazon). You will focus on advancing brand and business objectives while understanding and aligning with the customer’s preferred buying journey. The ideal candidate will have a broad digital marketing background, a strong analytical mindset, and be skilled at developing relationships across an organization. This is a highly collaborative role, requiring you to partner with Sales & Marketing, product category teams, and Distributor/Online Retail partners. How you’ll make an impact: Strategic Planning and Collaboration Work directly with the Go-to-Market Strategy Manager, along with sales and marketing leadership across the organization, to shape a strategy for maximizing channel relationships to support our North American audiences during their digital decision and purchase journey. Understand and support sales and divisions’ growth goals – partner with internal teams to drive product launches, promotions, key marketing campaigns, and programs within channel websites. Engage sales and marketing teams to uncover new ideas and identify marketing or content recommendations for continuous optimization with partners based on mutual business opportunity; work closely with the in-house digital team to ensure synergy. Channel and Partner Development Build key distributor relationships to effectively serve as their primary point of contact to strengthen their digital and ecommerce marketing efforts and develop channel expertise to understand the financial implications of decisions. Recommend and implement initiatives to expand our digital footprint via channel partners and online retailers, to easily connect digital users with their preferred buying channels, to drive consistent brand experiences, and to increase revenue. Ecommerce and Digital Optimization Regularly review ecommerce channels for alignment with product positioning, optimization, and brand standards and for opportunities to maximize conversions. Actively monitor the industry and act as a key point of contact for product, sales, and marketing teams, to proactively support ecommerce best practices. Develop and maintain reporting for key performance, health, and competitive metrics and use insights to identify actions or programs to drive higher value and impact.

Requirements

Interpersonal Skills: Strong interpersonal and problem-solving abilities to collaborate effectively with team members and key stakeholders in a highly collaborative environment.
Digital Marketing Expertise: Proven experience in developing and implementing digital marketing strategies and campaigns to achieve brand and ecommerce objectives.
Business Acumen: Demonstrated ability to understand business opportunities and translate them into impactful marketing programs and tactics.
Marketing Analytics: Comprehensive knowledge of marketing metrics and analytics to optimize strategies and drive demand and conversion.
Strategic Thinking: Strong business and analytical skills to identify opportunities and gaps, formulate strategic options, and drive actionable outcomes.
Proactive Mindset: A strategic, action-oriented self-starter with an ownership mindset.
Communication Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly and concisely across all organizational levels.
Bachelor's degree. Preferably Marketing, Digital Marketing, Communications, Business, or related field
5+ years of experience in a similar role or relevant work experience in ecommerce, digital marketing, and channel partner relationships is required.
Strong understanding of B2B and B2C ecommerce platforms, distributor portals, and marketplace dynamics.
Ability to travel overnight up to 40%.

Responsibilities

Strategic Planning and Collaboration Work directly with the Go-to-Market Strategy Manager, along with sales and marketing leadership across the organization, to shape a strategy for maximizing channel relationships to support our North American audiences during their digital decision and purchase journey.
Understand and support sales and divisions’ growth goals – partner with internal teams to drive product launches, promotions, key marketing campaigns, and programs within channel websites.
Engage sales and marketing teams to uncover new ideas and identify marketing or content recommendations for continuous optimization with partners based on mutual business opportunity; work closely with the in-house digital team to ensure synergy.
Channel and Partner Development Build key distributor relationships to effectively serve as their primary point of contact to strengthen their digital and ecommerce marketing efforts and develop channel expertise to understand the financial implications of decisions.
Recommend and implement initiatives to expand our digital footprint via channel partners and online retailers, to easily connect digital users with their preferred buying channels, to drive consistent brand experiences, and to increase revenue.
Ecommerce and Digital Optimization Regularly review ecommerce channels for alignment with product positioning, optimization, and brand standards and for opportunities to maximize conversions.
Actively monitor the industry and act as a key point of contact for product, sales, and marketing teams, to proactively support ecommerce best practices.
Develop and maintain reporting for key performance, health, and competitive metrics and use insights to identify actions or programs to drive higher value and impact.

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