Ecommerce Manager | LGM

ASM Global•Indianapolis, IN

About The Position

The Ecommerce Manager is an experienced, analytical thinker prepared to lead the day to day operating of official ecommerce websites for Legends International Retail Partners, Clubs, and Events within the growing portfolio. The key objective of the role is to deliver profitable websites via strong user journeys focusing on customer experiences tailored to each of our world class partners. Driving continual improvements on each site to increase customer engagement and the conversion funnel are crucial, and strong collaboration skills are a must to deliver results on some of the world’s most well known ecommerce websites. A key delivery of this role is the total ownership of the website – optimizing and trading to deliver maximum conversion and revenue. They will be responsible for all the content across the websites, ensuring they are updated and maintained in a timely manner. They will collaborate on development of quarterly forecasts and be responsible for driving actions to achieve those targets. They will be an influencing voice in trading decisions, marketing campaigns, and content direction on the relevant partner channels in collaboration with all key internal and external stakeholders.

Requirements

A minimum of 5 years operating one or more retail ecommerce websites, preferably within sports, entertainment, or another relevant industry
Bachelor’s degree or equivalent combination of education and related experience
Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization
Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools
Demonstrated ability to collaborate across teams and lead content and marketing decisions by conveying impact to the bottom line
Familiarity with website management and UX software and processes
Passion for ecommerce and its ability to drive results for world renown brands
Excellent influencing skills to support needs of the internal and external stakeholder teams at every level
Excellent written and oral communication skills
Detail-oriented and extremely organized with the ability to multi-task and project manage
Proficient with UX methodology and practices
Excellent Microsoft Word, Excel, and PowerPoint core skills

Nice To Haves

experience with headless e-commerce a plus
familiarity with sports a plus

Responsibilities

Oversee the overall success of partner ecommerce websites within the assigned portfolio
Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests
Influence buying, stock management, and merchandising decisions through analytics expertise
Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams
Maximize revenue through diligent management of the products/categories/campaigns across the partner websites
Serve as the voice of the partner internally; understand and maintain brand integrity
Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion
Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices
Obtain necessary approvals both internally and through the necessary partners
Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites
Monitor performance of the websites and report through development and refinement of KPIs
Manage website optimization plans, audience targeting, online use case formulation and execution
Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates and push; ensure that campaigns are formulated and delivered in accordance with partner objectives
Validate testing of new changes before live implementation
Support VP Int Ecom in the setting of the roadmap and delivery of new features on the ecommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets
Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus
Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites
Lead change and adapt service offerings to the dynamic needs of our partners; familiarity with sports a plus
Other duties and projects as assigned and directed by the Senior Ecommerce Trading Director