Ecommerce Manager

True North Goodwill Northern Minnesota and NoDuluth, MN
12d$48,000 - $50,000

About The Position

The E-Commerce Manager is responsible for leading and growing True North Goodwill’s online retail operations to maximize revenue in support of the organization’s mission. This role oversees all aspects of e-commerce sales—including product selection, pricing, merchandising, listing quality, online customer service, order fulfillment, and platform performance—ensuring that donated goods are effectively and ethically transformed into mission-supporting revenue. The E-Commerce Manager leads a team of associates and works cross-functionally with retail stores, logistics, marketing, and leadership to create a seamless online sales program aligned with Goodwill’s values.

Requirements

  • Experience with online selling platforms (eBay, Amazon, Shopify, ShopGoodwill, etc.).
  • Strong leadership and team-management skills.
  • Excellent organizational abilities with a focus on workflow efficiency.
  • Ability to analyze data, interpret KPIs, and make strategic recommendations.
  • Strong written communication and product-merchandising skills.
  • Knowledge of vintage items, apparel, electronics, collectibles, and hard goods.
  • 2–4+ years of experience in e-commerce, online retail, or related field.
  • Experience with photography, product staging, and listing optimization.
  • Familiarity with inventory management systems and shipping platforms.

Responsibilities

  • Manage day-to-day operations of online sales platforms (e.g., ShopGoodwill, Goodwill Books, eBay, Amazon, or internal websites).
  • Develop merchandising strategies to optimize listing quality, product visibility, and sales performance.
  • Oversee product research, authentication, pricing, and categorization to ensure accuracy and maximize revenue.
  • Monitor sales metrics, platform analytics, and conversion trends to inform strategy and weekly goals.
  • Supervise, train, and support e-commerce associates, photographers, listers, and shipping staff.
  • Create and oversee daily workflow processes including sorting, listing, quality control, and fulfillment.
  • Foster a mission-driven, performance-oriented culture focused on accuracy, efficiency, and ethical stewardship of donations.
  • Develop and refine standard operating procedures for e-commerce production and fulfillment.
  • Maintain inventory tracking systems and coordinate with retail stores and donation centers for product sourcing.
  • Ensure orders are accurately processed, packed, and shipped in a timely manner.
  • Maintain compliance with organizational policies, donor intent considerations, and platform-specific standards.
  • Collaborate with marketing to promote online store offerings and special collections.
  • Manage online customer service through professional, mission-aligned communication.
  • Identify opportunities for improved brand visibility and customer engagement through photos, descriptions, and storytelling.
  • Track daily/weekly/monthly sales performance and provide regular reports to leadership.
  • Create revenue forecasts and help set annual goals for the e-commerce department.
  • Manage e-commerce budget, supplies, and equipment needs efficiently.
  • Analyze trends in resale, vintage, secondhand fashion, and collectibles to anticipate market opportunities.
  • Recommend new platforms, tools, or technologies to increase efficiency and revenue.
  • Lead continuous improvement initiatives, including digital transformation projects and process optimization.
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