Ecommerce Growth Marketing Manager

Order.co•New York, NY

19h•$175,000•Hybrid

About The Position

We are seeking an entrepreneurial Ecommerce Growth Marketing Manager to own and scale growth initiatives for our growing channel partners across digital acquisition, partner marketing, marketplace adoption, lifecycle engagement, and revenue optimization. This role sits at the intersection of ecommerce, SaaS, marketplace strategy, embedded commerce, and demand generation. You’ll work closely with Partners, Forward engineering, Product, and Leadership to drive measurable business growth through conversion optimization, ecosystem growth, and customer engagement programs. This is the first role of its kind at Order.co, making it an ideal opportunity for someone who thrives in ambiguity, enjoys building from zero to one, and brings a highly proactive “figure it out” mentality. We are looking for a self-starter who can both think strategically and execute independently in a fast-moving startup environment. The ideal candidate is analytical, creative, highly execution-oriented, and excited to help build the future of embedded B2B commerce infrastructure.

Requirements

5+ years of experience in growth marketing, ecommerce marketing, demand generation, performance marketing, or digital growth.
Experience scaling digital acquisition programs in B2B SaaS, ecommerce, fintech, marketplace, payments, or embedded commerce environments.
Strong understanding of ecommerce funnels, lifecycle marketing, and conversion optimization.
Highly entrepreneurial mindset with the ability to operate independently and build new processes from scratch.
Comfortable navigating ambiguity and solving problems without extensive structure or direction.
Hands-on experience with tools such as HubSpot, Ecommerce analytical tools, & product data.
Strong analytical mindset with comfort using data to make decisions and prioritize investments.
Excellent communication and cross-functional collaboration skills.

Nice To Haves

Agency or consulting experience helping companies improve ecommerce growth metrics, conversion rates, customer acquisition, or monetization.
Experience working with marketplaces, embedded commerce, procurement, or B2B ecommerce platforms.
Familiarity with ecosystem, affiliate, channel, or partner marketing motions.
Experience marketing to multi-location businesses, franchises, education, hospitality, healthcare, or field service industries.
SQL, BI, or advanced analytics experience.
Startup or high-growth company experience.

Responsibilities

Partner with Vertical Saas, GPOs, and Other software ecosystems that bring Order.co into their platform as a revenue generating service for their members.
Drive adoption and engagement across our Embedded Agentic Commerce platform and marketplace ecosystems.
Own consultative testing strategies and roadmap for partners to increase activation, monetization, and retention of their Embedded Agentic Commerce products.
Create scalable partner enablement and co-marketing programs that increase transaction volume, purchasing activity, and customer retention.
Own delivery of e-commerce best practices & marketing automation for our customers.
Partner closely with Product and Partnerships teams to improve onboarding, activation, monetization, and expansion.
Help define and scale the go-to-market motion for embedded commerce partnerships.
Own marketing KPIs for customers including activation funnel reporting, ecommerce metrics, and revenue growth.
Use customer and behavioral data to improve segmentation, engagement, and personalization strategies.
Create data driven hypotheses and tests for statistical significance.
Collaborate on enablement content for customer ecosystems, team training, SPIFF rollout and customer stories.
Help position Order.co as a leader in embedded commerce, procurement-enabled ecommerce, and marketplace infrastructure.