Ecommerce & Digital Marketing Lead (multiple positions)

General Mills•Creve Coeur, MO

21h•Hybrid

About The Position

General Mills is seeking an experienced Ecommerce & Digital Marketing Lead to develop and execute comprehensive digital and eCommerce marketing strategies across all brands. This role will drive online sales growth on key retail platforms, lead digital consumer marketing initiatives, and manage digital product information. The ideal candidate will optimize the digital shelf experience, lead content creation and distribution, and establish KPIs to track performance and identify growth opportunities. This position requires close collaboration with cross-functional and global teams. The role involves domestic travel up to 25% of the time and allows for partial telecommuting with multiple days of onsite work required per week. Background checks and drug testing are mandatory.

Requirements

Master’s degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet food industry.
4 years of hands-on experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs).
4 years of hands-on experience managing a mid-to-large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync.
4 years of hands-on experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
4 years of hands-on experience managing P&L of a mid-to-large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
4 years of hands-on experience establishing and tracking KPIs to evaluate performances and measure success.
4 years of hands-on experience managing and leading teams.

Responsibilities

Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.