Ecommerce Digital Data Analyst

International Motors, LLC•Lisle, IL

About The Position

We are seeking a data-driven and innovative Ecommerce Digital Data Analyst to join our growing Digital Marketing team. This role is responsible for analyzing customer behavior, campaign performance, and digital marketing data to help drive brand growth, customer acquisition, and overall business performance. The ideal candidate is passionate about technology, marketing analytics, and uncovering insights that improve the customer journey across the digital acquisition funnel. This individual will partner closely with cross-functional teams to transform complex data into actionable recommendations that support strategic business decisions. This role offers an exciting opportunity for someone who thrives in a fast-paced, collaborative environment and enjoys leveraging analytics, emerging technologies, and digital marketing strategies to create measurable impact.

Requirements

Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Nice To Haves

Strong knowledge of SQL, statistics, and advanced proficiency in Excel
Proficiency in data visualization and analytics tools such as Tableau and Hadoop
Knowledge of database structures and data mining techniques preferred
Strong communication skills with the ability to simplify complex technical concepts and align teams on decisions
Sound problem-solving abilities with the capability to quickly process complex information and present it clearly and effectively
Collaborative mindset with the ability to work across teams to create innovative and efficient solutions
Experience with marketing data analysis, reporting, and dashboard development
Experience working within a digital marketing environment, including ad servers, web analytics platforms, and search bid management tools
Familiarity with digital marketing principles including funnel optimization, SEO, UX, landing page optimization, and digital acquisition strategies
Strong understanding of Agile methodologies and collaborative project environments
Prior experience working on a Digital Marketing team
Passion for technology and enthusiasm for emerging and disruptive technologies
Self-starter mentality with the ability to thrive in entrepreneurial and fast-paced environments
Open-minded and eager to learn new ideas and technologies outside of current expertise
Values transparency, trust, accountability, and continuous improvement within a team culture

Responsibilities

Analyze sales funnels, customer behavior, and customer intent to identify opportunities for optimization and growth
Interpret complex datasets, derive actionable insights, and present findings clearly to both technical and non-technical stakeholders
Measure ROI and effectiveness of online and offline advertising campaigns
Monitor and report on digital marketing KPIs including leads, conversion rates, website traffic, engagement metrics, CPC, CAC, and campaign performance
Track and evaluate email marketing campaign metrics including delivery, open, and click-through rates
Monitor marketing budget allocation and performance of paid advertising campaigns
Conduct competitive analysis, benchmarking, and market trend research to identify growth opportunities
Recommend website, landing page, SEO, UX, and campaign optimizations to improve customer acquisition and conversion rates
Define, develop, and maintain dashboards and reports that communicate key digital marketing insights to stakeholders
Research, evaluate, and implement marketing and analytics tools that support digital promotional initiatives and automation efforts
Collaborate with cross-functional teams to support data-driven decision-making and continuous improvement initiatives
Support Agile project environments and contribute to iterative process improvements across digital marketing operations