eCommerce Content Specialist

HARMAN International • Carlsbad, CA

13h • Hybrid

About The Position

The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.

Requirements

• 2+ years of marketing experience, preferably eCommerce / DTC
• Strong understanding of digital content management best practices
• Experience with web content management systems and/or eCommerce platforms.
• Experience with web analytics tools such as Google Analytics
• Basic understanding of HTML
• Ability to organize and prioritize multiple goals and projects under tight deadlines.
• Ability to plan and execute projects involving multiple cross-functional stakeholders.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills

Nice To Haves

• Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer.
• Experience in a multi-brand portfolio.

Responsibilities

• Executes the creation and uploading of impactful, consumer-relevant content that drives conversion while highlighting products, promotions, events, and partnerships.
• Collaborates with key brand, creative, and DTC stakeholders to produce high-quality content to achieve growth objectives.
• Coordinate content deliverables across various creative resources while upholding established site and brand style guides.
• Manages the loading of content on the website and ensures it is consistent and linked.
• Helps improve standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Collaborates with appropriate stakeholders to ensure the timely and accurate rollout of website content changes and email marketing messaging.
• Stays up-to-date on industry best practices and digital content trends.
• Partners with internal DTC team and uses data to generate variations in content for multiple consumer segments and A/B testing.
• Execute major and minor DTC content campaigns for the website and email that include promotional activity and seasonally relevant marketing messaging.
• Work closely with web designers to bring content to life, coordinates content priorities.
• Work closely with site merchandisers to provide category optimization recommendations and request categories be made for content specific needs.
• Writes and submits briefs for internal and external partners as required.
• Responsible for all QA and approval of content prior to launch.
• Manage localization including translation oversight and implementation on various sites.
• Works with brand marketing teams and DTC eCommerce manager to collaborate and develop and execute weekly, monthly, and yearly content calendars that align and support the overall global brand calendar.
• Ability to multitask and meet deadlines while maintaining attention to detail.

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees