eCommerce Brand Director (remote US)

HarperCollins Publishers • ,

16h • $110,000 - $130,000 • Remote

About The Position

HarperCollins US is looking for a dynamic eCommerce and digital marketing leader to grow its Direct-to-Consumer division. This role has P&L responsibility across multiple eCommerce stores and owns both the strategy and day-to-day execution to drive performance. The Director leads merchandising and promotional planning, executing cross-platform strategies in close partnership with customer lifecycle marketing, growth and performance marketing, and digital products teams. The ideal candidate is a confident, self-directed leader who thrives in a fast-paced environment and brings a strong executive presence to cross-functional partnerships.

Requirements

• A minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting
• Shopify experience is required
• Experience working across digital marketing platforms including, but not limited to, social media, email and SMS marketing, and performance marketing
• Experience developing and creating eCommerce campaigns in a DTC/B2C setting
• Deep understanding of the fundamentals of eCommerce and digital sales, and how different digital marketing channels drive value within the eCommerce ecosystem
• Deep understanding of eCommerce analytics and KPIs; able to interpret the data and develop actionable insights from it
• Previous P&L ownership and understanding of business financials and sales channel responsibilities

Nice To Haves

• Cover letters are strongly preferred

Responsibilities

• Responsible for driving sales and ensuring the business is meeting both net sales and contribution targets
• Concept and lead execution for campaigns, including promotional strategy and calendar, title selection, on-site merchandising, creative and messaging vision based on brand insights and direct-to-consumer best practices
• Own coordination of campaigns and initiatives across email, SMS, social media and paid marketing, leveraging best practices, constant testing and iteration to optimize performance
• Lead strategy for visual and written messaging, including execution for messaging and copy development for on-site, email, SMS, social media and performance marketing
• Forecasting and inventory management for key titles
• Promotional and pricing strategies and execution
• Own and drive strategic vision and KPI planning to develop and meet targets
• Lead campaign planning and cross-functional alignment processes
• Lead regular and ad hoc analytics reviews and reporting

Benefits

• Comprehensive and highly competitive benefits package
• Variety of physical health benefits
• Retirement and savings benefits
• Caregiving benefits
• Emotional wellbeing benefits
• Transportation benefits
• Other benefits
• Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed