eCommerce Advertising Specialist

FERGUSON

19d•Remote

About The Position

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in. The eCommerce Advertising Specialist is responsible for supporting the overall digital commerce advertising strategy on the Master Distribution and Marketplace teams at Ferguson. The primary objective for this position is to scale performance of our brands through optimizing CPC marketing campaigns, maintaining healthy profitability, and providing detailed reporting on a regular basis. While this role will primarily focus efforts on Amazon, the eCommerce Advertising Specialist will also assist with strategies on various eCommerce sites. Location: We are targeting candidates in Chico, CA, Atlanta, GA or Newport News, VA, but open to Remote for the right individual.

Requirements

Minimum 3 years' experience in digital campaign marketing with preference given to Amazon advertising
Strong proficiency in various digital marketing metrics and ROI analysis
Must have knowledge of a variety of computer software applications in word processing, spreadsheets, and database
Ability to learn, or has experience using retail media multi-channel marketing platforms
Strong Excel skills
Ability to learn and use database software (SQL preferred)
Ability to learn and use BI software
Work requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines
Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
High school diploma or GED required; Bachelor’s degree in Business Administration, Marketing, or a related degree is preferred

Responsibilities

Support multi-channel advertising strategy focusing on growing product awareness and sales
Daily monitoring and analysis of all advertising campaigns on Amazon and other eCommerce sites
Manage established campaigns while offering improvement suggestions and outline new strategies
Understand and manage automation tools to adjust bids daily, weekly, etc. as well as adding and removing products from campaigns based on performance and/or profitability
Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability
Formulate detailed ad performance reports and frequently update leadership on performance
Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports
Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency
Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc.
Conduct A/B testing on different ad strategies such as product/category targeting versus audience targeting
Perform market research, including competitive practices on various websites
Keep up to date with the latest marketing tools available through all relevant eCommerce platforms