ENTERTAINMENT ADVERTISING SPECIALIST

Hollywood Casino at Charles Town Races

2d

About The Position

The Entertainment Advertising Specialist supports the corporate live entertainment team by managing marketing timelines, coordinating creative assets from agencies, and distributing standardized marketing plans to property teams. This role ensures that event announcements, campaign launches, and promotional strategies are executed consistently and on schedule across multiple properties. The Specialist serves as the central point of organization between booking agencies, corporate leadership, and on-property marketing teams.

Requirements

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, communications or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience.
• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams and Outlook)
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Employee must be able to qualify for licenses and permits required by federal, state and local regulations.
• Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Must be at least 21 years of age.

Nice To Haves

• Experience in live entertainment a plus
• Strong client interface and presentation skills preferred.

Responsibilities

• Develop and maintain announcement timelines for all corporate bookings
• Coordinate internal approvals prior to public announcements
• Ensure all properties adhere to any embargo dates and artist marketing requirements
• Track key milestones including announce, on-sale, promotional launches, and media drops
• Request and collect approved artist assets from agencies (photos, logos, video, copy points, social tags, etc.)
• Ensure all materials meet brand standards and contractual requirements
• Organize and distribute asset packages to property marketing teams
• Maintain centralized archive of show materials and approvals
• Assist in building standardized marketing plans for each event
• Provide property teams with clear promotional direction including:
• Target audiences
• Media mix recommendations
• Promotional cadence
• Social messaging guidance
• VIP or experiential callouts
• Ensure alignment between corporate strategy and local execution
• Serve as liaison between corporate entertainment and property marketing teams
• Host or support recurring planning calls related to upcoming announcements
• Monitor execution milestones and confirm launch readiness across properties
• Identify gaps or risks and escalate appropriately
• Track announce performance and marketing launch compliance
• Compile weekly status updates across markets
• Support post-event marketing recaps
• Maintain master marketing calendar for all properties

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level