e-Commerce Paid Media Specialist

Maxwood Furniture•Charleston, SC

37m•Onsite

About The Position

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces. We are seeking a new member to add to our e-Commerce team. Are you ready to be a part of something amazing? Position Overview We are looking for a data-driven advertising specialist who has the skills and creativity to help us optimize the advertising effectiveness for all of our ecommerce websites. The successful candidate will manage and optimize our advertising campaigns on Google, Meta, and other paid media channels on a daily basis. We are a quickly growing business and the right person can make a huge impact.

Requirements

At Least 4 years’ experience in E-Commerce advertising management. Specific Key skills we are looking for:
Minimum 2 years proven expert knowledge of:
Google AdWords/Microsoft Ads Campaign Development & Management (Search & Shopping)
& Instagram Ad Management
Ad A/B Testing + Optimization
Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
Demonstrated knowledge of optimizing campaign structures & bidding strategies
Strong analytical skills, including data manipulation and campaign performance analysis skills
Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Agency experience welcome.
Exceptional written and verbal communication and presentation skills (English)
We are looking for a team player that displays the following competencies:
Highly self-motivated and data-driven individual
Strong organizational and analytical skills are a must for success
Personable and excellent communication skills; with emphasis on collaboration
Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities
Able to work under pressure; flexible and able to work with all types of personalities
Ability to Commute: Daniel Island, SC 29492 (Required)

Responsibilities

Plan, develop, and execute comprehensive paid media strategies to increase revenue using PPC, DSP, STV and more.
Provide pay-per-click reporting and analytics daily/weekly/monthly through automated trackers.
Work with marketing teams to understand brand tone, priorities, and objectives.
Plan and ensure campaigns and creative are consistently deployed across a variety of different channels.
Coordinate efforts with team members managing marketplace advertising campaigns (like amazon/wayfair etc).
Execute A/B ad tests, collect and analyze data, identify trends/insights in order to achieve maximum ROI across paid channels.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor SEM campaigns
Maintain knowledge on best practices, upcoming technologies, and advertising platforms.