E-commerce Marketing Manager, Pinch-A-Penny

Pinch A Penny • Clearwater, FL

2d • Onsite

About The Position

The Ecommerce Marketing Manager is responsible for website performance and optimization, driving online traffic, conversion and revenue while supporting our franchise network. This role blends hands-on digital execution with strategic leadership—overseeing website experience, ecommerce merchandising, paid media, and lifecycle marketing to deliver measurable growth.

Requirements

• Bachelor’s degree in Business Administration, Digital Marketing or similar discipline preferred
• 5+ years of experience in ecommerce or digital marketing, preferably in retail or franchised environments.
• Strong technical understanding of web design and development (CMS platforms, ecommerce platforms, HTML/CSS basics, integrations).
• Hands-on experience managing paid media and email marketing programs.
• Proven success driving ecommerce revenue growth and conversion optimization.
• Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns
• Advanced analytical skills with experience using GA4 and marketing performance dashboards.
• Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics
• Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail

Nice To Haves

• Digital Marketing Certifications and experience preferred
• Franchise experience a plus

Responsibilities

• Own day-to-day management and optimization of PinchAPenny.com, ensuring a best-in-class, conversion-focused user experience.
• Partner with internal teams and external developers to manage site enhancements, UX/UI improvements, feature releases, and technical roadmaps.
• Manage ecommerce merchandising, product taxonomy, content, promotions, and on-site SEO.
• Monitor site performance (speed, uptime, accessibility) and ensure ADA and security best practices.
• Plan, execute, and optimize paid media programs (search, google shopping, Pmax, programmatic, social, display, retargeting) to drive profitable website sales.
• Develop email lifecycle marketing including acquisition, onboarding, promotional, and retention campaigns.
• Collaborate with creative to ensure consistent messaging and compelling digital experiences.
• Leverage personalization, A/B testing, and CRO best practices to improve conversion rate and average order value.
• Track and report on ecommerce KPIs including traffic, conversion, revenue, ROAS, and LTV.
• Tracks campaign analytics and translates data into actionable insights that will help optimize campaign performance and create more effective campaigns in the future
• Prepares reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership
• Use analytics tools (GA4, heat mapping, dashboards) to generate insights and inform decisions.
• Forecast performance and manage budgets to hit revenue and ROI targets.
• Support omnichannel initiatives including campaign & promotional support, BOPIS & in store pick-up.
• Work closely with merchandising, IT, and customer service teams to ensure ability to support ecommerce plans
• Other job-related duties as assigned

Benefits

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
• 401 (k) with generous company match
• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Employee Stock Purchase Plan
• Excellent career advancement and training opportunities to support your career growth
• Employee Discounts and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level