E-Commerce Manager

Mashburn•Atlanta, GA

21d•Onsite

About The Position

As a member of the Web Team, the role of E-Commerce Manager is an exciting high-growth, customer-focused role owning site merchandising, user experience, and email marketing. This role will bring products to life online and implement email and content campaigns that enhance the customer experience. This role owns all aspects of the online product life cycle from launch planning, content accuracy and implementation through to end-of-season and sale for both Sid and Ann Mashburn websites. Additionally, this role will be responsible for achieving channel sales goals, driving growth, and optimizing the online customer experience, through site merchandising, conversion optimization, and testing. Working cross-functionally with our Creative, Brand Marketing and Merchandising teams, this role will flawlessly execute content, email, SMS, and sale campaigns. This position reports to the Senior E-Commerce Manager and is a salaried, exempt position. This position requires work five days a week from our West Midtown, Atlanta, GA Headquarters.

Requirements

3+ years B2C e-commerce experience, ideally in apparel
Experience with Google Analytics and Shopify/Shopify Plus
Data and customer-focused mindset with keen attention to detail and accuracy
Results-driven and curious
Excited to take data and translate it to a customer-focused plan
Driven, resourceful problem-solver and team player with a "no task is too small" attitude
Strong project management skills with the ability to manage multiple tasks simultaneously
Microsoft Excel proficiency (including vlookups, pivot tables, advanced formulas, etc.)
Self-starter with a deep desire to work in a highly cross-functional and entrepreneurial setting
Reflect our core values of Hard Work, Hopeful, Helpful, Honest, Humble, Hospitable and Nimble

Nice To Haves

Athos Commerce or other personalization/merchandising tools experience preferred

Responsibilities

Achieve company financial goals for Web channel
Own accuracy of all website content in Shopify for both Sid and Ann Mashburn brands
Implement and maintain data-informed best practices for end-to-end homepage, navigation, and site merchandising strategy; manage Athos Commerce vendor relationship
Partner with Creative to maintain email marketing and site content calendars, including creative asset requests and briefs
Assist in weekly email deployments
Manage D-Catalog process for seasonal catalogs
Oversee seasonal sale setup and takedown (including Summer, BFCM, and Winter sales promotions)
Troubleshoot site issues with development agency and implement fixes
Use data to identify opportunities to continually improve customer experience and conversion rate
Report weekly and monthly KPIs using Google Analytics, Power BI, Shopify, Klaviyo, and Loop
Participate in testing and evaluating website enhancements
Work cross-functionally with Creative, Brand Marketing, Merchandising, and Sourcing to implement process improvements
Manage E-Commerce Associate