E-Commerce Lead

Pierre Fabre Laboratories•Brossard, QC

4d•Hybrid

About The Position

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement".

Requirements

Bachelor’s degree in Business, Marketing, Digital Commerce or similar
3-5 years in commercial / sales / KAM / trade marketing roles
Minimum 2–4 years in eCommerce / eRetail account management
Experience with: Managing or co-managing account P&L / budgets
Experience with: Building or executing JBPs / eJBPs
Experience with: Promo planning, sell-in forecasts, ROI tracking
Strong account management and negotiation skills
Knowledge of pricing, promo mechanics, assortment, trade terms
Ability to manage sell-in, sell-out and basic profitability
Understanding of digital shelf (content, availability, ratings & reviews, search)
Experience with PDP optimization and hero SKU visibility
Basic understanding of retail media (sponsored products, search, display)
Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar)
Strong Excel; good PowerPoint for reporting and storytelling
Able to interpret KPIs and turn them into concrete actions
Fluent English & French
Local market language (mandatory)
Strong ownership mindset (treats accounts like a business)
Data-driven, analytical, and detail-oriented
Proactive, solution-focused, and execution-strong
Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance
Clear, structured communicator, comfortable with regular performance reporting
COMMIT TO THE VISION: I implement the Group's strategy.
ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
COLLABORATE: I collaborate within and outside my team.
IMPROVE EVERY DAY: I am determined to learn and progress constantly.
BE CREATIVE: I innovate for the benefit of customers.
BE AMBITIOUS: I strive to exceed my goals.
GIVE FEEDBACK: I give constructive feedback for collective success.

Nice To Haves

Master’s / MBA and eCommerce or digital marketing certifications are a plus
Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Responsibilities

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers).
Define and execute the market eCommerce strategy in alignment with market priorities and global eCommerce strategy.
Be accountable for the eCommerce P&L and e-comm market share performance for the market including: Business growth, Digital shelf excellence, Superior online visibility for our brands.
Own the relationship and commercial performance (P&L) of assigned e-retailers.
Build and negotiate eJBPs (joint business plans) with top e-retailers, ensuring: Clear growth objectives, Margin and profitability targets, Investment and activation plans.
Ensure pricing consistency, ROI, and competitiveness across partners.
Drive commercial growth of the brand portfolio at assigned e-retailers by: Maximizing sell‑out performance, Delivering account‑specific growth strategies.
Build eJBPs for the assigned e-retailers and with the KAM (if in omnichannel structures) to ensure strong collaboration between: Commercial, Marketing, Media.
Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers).
Define and execute the market e-commerce strategy aligned with: Market business priorities, Global / regional e-commerce strategy.
Lead the market’s e-commerce acceleration across: ePharmacies, Pure players, Marketplaces, Omnichannel retailers.
Act as the e-commerce voice in market leadership discussions, representing: Channel strategy, Digital shelf priorities, Retail media & activation needs.
Be accountable for the e-commerce P&L for the market, including: Revenue and profit delivery, ROI and profitability tracking.
Review and approve retailer activation plans proposed by eKAMs and/or KAMs.
Responsible for delivering e-commerce market share growth in the market.
Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer potential) to improve e-commerce performance.
Manage sell‑in forecasts, promo planning, and profitability tracking for assigned accounts.
Propose promo plans and media activations to the Ecommerce Head or Commercial Director for approval.
Ensure proper assortment & portfolio management: Hero SKUs and key innovations are listed, visible and supported.
Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist.
Collaborate with the e-retail Activation Specialist & Media Specialist on: Content and PDP optimization (images, titles, descriptions, A+ content), Retail media priorities, Digital shelf improvement plan for the account.
Work hand-in-hand with e-retail Activation to align content, promotions and activations with account priorities.
Partner with the Media Specialist and e-retail Activation to ensure Digital Shelf Excellence on assigned accounts through the CARS framework.
Plan and execute retail media activations (display, search, onsite placements) aligned with eJBPs.
Integrate retail media into 360° brand campaigns.
Support optimization of media budgets by identifying high-performing placements, keywords and partners.
Leverage dashboards and analytics tools (e.g. Flywheel, eStore , Stackline, SimilarWeb) to: Track performance and KPIs, Identify issues and opportunities.
Report performance, insights, and opportunities to commercial and marketing teams.
Track competitive actions on assigned e-Retailers and propose responsive actions.
Increase turnover, margins and awareness for the brand or franchise, as well as long-term partnerships and trade relations with major national or regional accounts, while complying with ethical rules and the defined strategy.