E-Commerce Analyst

Blueroot Health INC. • Middletown, CT

just now

About The Position

We are looking for a data-driven, commercially minded Ecommerce Analyst to support channel strategy and performance across our full brand portfolio. This role sits at the intersection of Amazon marketplace management and DTC analytics, giving you a rare view into how a multi-brand nutraceutical company competes and grows across both channels. You will turn data into decisions, helping the team understand what's working, what's not, and where the biggest opportunities lie.

Requirements

• Bachelor's degree in Business, Marketing, Economics, or related field required.
• 0–3 years of experience in ecommerce, digital marketing, retail, or a related analytical role; internship experience counts.
• Comfortable working with data and building basic reports or dashboards (Excel, Google Sheets, or similar tools).

Nice To Haves

• Familiarity with Amazon Seller Central or Vendor Central a plus — willingness to learn is required.
• Exposure to DTC or direct-to-consumer brand environments is a plus; health & wellness experience preferred but not required.
• Experience with data visualization, reporting tools, or data analysis techniques preferred.
• Experience or interest in leveraging AI tools to drive efficiency.

Responsibilities

• Monitor and report on Amazon performance metrics across all brands including sales, traffic, conversion, Buy Box ownership, and ad performance (Sponsored Products, Brands, Display).
• Identify listing health issues — suppressed listings, content gaps, unauthorized 3P sellers, and MAP violations — and escalate with recommended actions.
• Analyze Share of Voice and competitive positioning across key category search terms.
• Support A+ content and listing optimization efforts using data to prioritize improvements.
• Track Subscribe & Save penetration and identify opportunities to grow recurring revenue on Amazon.
• Build and maintain reporting dashboards across DTC brand sites tracking sessions, conversion rate, AOV, repeat purchase rate, and subscription metrics.
• Analyze customer cohort behavior to identify LTV trends, churn signals, and retention opportunities.
• Support A/B testing efforts by pulling and interpreting test results across landing pages, PDPs, and email/SMS flows.
• Partner with the email and paid media teams to connect campaign performance to site revenue outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level