E-Commerce Analyst

La-Z-Boy • Monroe, MI

3d

About The Position

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves. If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated. WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT! Job Summary: This position is responsible for leading our agile eCommerce analytics practice. They will generate and distribute data and insights across eCommerce, retail, marketing, merchandising, finance and IT teams to make informed, business-driving decisions based on both primary KPIs, secondary storytelling metrics, and feature adoption. They will implement and manage our quantitative and qualitative digital analytics tool(s) to maintain strong data integrity, ensuring accuracy and consistency across pages, campaigns and channels. They will interpret data into broad themes and specific opportunities to increase digital revenue and customer satisfaction. Job Description: KEY RESPONSIBILITIES (other duties as assigned): Establish standard and ad hoc reporting practices and manage all eCommerce-related data analysis to identify, troubleshoot and make recommendations for solutions/improvements required to meet established KPI targets. Disseminate findings and manage questions/additional investigations spurred by reports. Leverage data storytelling to communicate insights and opportunities to leadership, peers and partners. Provide directional guidance on subjects that will affect the omnichannel customer experience, site conversions, and sales performance. Partner with key internal partners and external 3rd party analytics resources to access, ingest, and analyze multiple channels of data to create a reliable and accurate consolidated view of the eCommerce business (demand and profit). Gather and refine reporting requirements from business stakeholders to develop visualizations, dashboards, and reports using various reporting suites. Proactively communicate your assessment of eCommerce results (i.e. traffic, purchases, conversion) and drivers (promotion and campaign performance, category mix) to both internal and external stakeholders. Curate, create, and audit a relevant list of events to measure eCommerce store performance and feature adoption. Manage site tagging (Adobe Tag Manager), troubleshooting issues, and providing requirements and suggestions for new features and experiences. SCOPE & IMPACT: This role directly contributes to the success of the digital direct-to-consumer experience through successful analysis, recommendation of enhancements to impact a global experience driving a $23M annual e-Commerce sales target. MINIMUM REQUIREMENTS: Bachelor’s degree in Marketing, Communications, or related field with 2-4 years of digital or retail analysis and reporting experience, or equivalent. Experience with the Adobe and Google Analytics suites, business intelligence tools, and other leading digital reporting suites. Experience leveraging web analytics methodologies including feature adoption measurement, A/B testing, competitive benchmarking, user journey/funnel analysis, and digital-to-retail cohort reporting. Up to 5% travel. PREFERRED REQUIREMENTS: Experience supporting omnichannel organizations with both digital and retail direct-to-consumer (DTC) sales channels. SUPERVISORY RESPONSIBILITIES: None PHYSICAL DEMANDS/WORK ENVIRONMENT: Indicate any physical demands required to perform essential functions and/or work environments that the incumbent is subject to in performing the essential functions. OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field with 2-4 years of digital or retail analysis and reporting experience, or equivalent.
• Experience with the Adobe and Google Analytics suites, business intelligence tools, and other leading digital reporting suites.
• Experience leveraging web analytics methodologies including feature adoption measurement, A/B testing, competitive benchmarking, user journey/funnel analysis, and digital-to-retail cohort reporting.
• Up to 5% travel.

Nice To Haves

• Experience supporting omnichannel organizations with both digital and retail direct-to-consumer (DTC) sales channels.

Responsibilities

• Establish standard and ad hoc reporting practices and manage all eCommerce-related data analysis to identify, troubleshoot and make recommendations for solutions/improvements required to meet established KPI targets.
• Disseminate findings and manage questions/additional investigations spurred by reports.
• Leverage data storytelling to communicate insights and opportunities to leadership, peers and partners.
• Provide directional guidance on subjects that will affect the omnichannel customer experience, site conversions, and sales performance.
• Partner with key internal partners and external 3rd party analytics resources to access, ingest, and analyze multiple channels of data to create a reliable and accurate consolidated view of the eCommerce business (demand and profit).
• Gather and refine reporting requirements from business stakeholders to develop visualizations, dashboards, and reports using various reporting suites.
• Proactively communicate your assessment of eCommerce results (i.e. traffic, purchases, conversion) and drivers (promotion and campaign performance, category mix) to both internal and external stakeholders.
• Curate, create, and audit a relevant list of events to measure eCommerce store performance and feature adoption.
• Manage site tagging (Adobe Tag Manager), troubleshooting issues, and providing requirements and suggestions for new features and experiences.

Benefits

• Medical, Vision, Dental and Basic Life Insurance
• available 401k retirement plan with company match of up to 6%
• Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level