Manager, E-Commerce

Lucas Museum of Narrative Art • Los Angeles, CA

6d

About The Position

The Manager, E-commerce leads the digital retail strategy and execution for the Lucas Museum of Narrative Art, positioning the online store as both a revenue driver and an audience engagement platform. Reporting to the Retail Director and as part of the Revenue & Engagement team, this role ensures that the museum’s digital storefront delivers a seamless, engaging, and high-performing experience that extends the museum’s storytelling beyond its physical space.
This role is responsible for managing the museum’s online store, optimizing the digital sales funnel, and partnering closely with cross-functional teams across the Revenue & Engagement portfolio to deliver an exceptional online shopping experience. The position requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth while deepening audience connection to the museum’s mission.

Requirements

• 5+ years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role, preferably for an arts & cultural institution or prominent consumer brand
• Strong understanding of online sales platforms and digital marketing strategies
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing
• Proficient in web analytics tools and e-commerce tracking tools
• Excellent analytical skills and proficiency with CRM software and MS Excel
• Knowledge of UX/UI principles and how they impact online sales
• Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry
• Solid communication and organizational skills, with the ability to manage multiple projects simultaneously
• Analytical mindset with the ability to derive actionable insights from data
• Familiarity with e-commerce trends
• Experience with inventory management and supply chain management

Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive revenue growth and enhance the digital customer experience
• Manage identification and implementation of e-commerce technology in partnership with the Merchandiser
• Collaborate with Curatorial and internal stakeholders to identify product development opportunities tied to exhibitions and collections
• Partner with Marketing team on digital marketing initiatives for the Lucas Museum’s online store
• Support Retail leadership with supplier relationships with third-party e-commerce vendors and licensing partners to support long-term growth
• Manage the day-to-day operations of the Lucas Museum’s e-commerce platform, including product listings, pricing, promotions, and inventory management that complement exhibitions, programs and the Museum’s collection
• Collaborate with cross-functional teams and managers across the Revenue & Engagement team to ensure an excellent e-commerce experience
• Liaise with Visitor Services, Retail, Marketing, Digital, Technology, and external vendors to maintain the functionality of the online store and ensure high quality product imagery and storytelling of digital channels
• Monitor and analyze key performance indicators (KPIs) in partnership with Revenue & Engagement leadership such as traffic, conversion rates, sales, and visitor experience
• Optimize the website for visitor experience, including navigation, search functionality, and mobile responsiveness
• Analyze sales performance and visitor behavior to identify opportunities for improvement
• Generate reports and insights to support leadership in decision-making
• Implement A/B testing and conversion rate optimization (CRO) strategies
• Support relationships with third-party vendors, including payment gateways, logistics and fulfillment partners, and e-commerce platforms

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees