DTC Planner

5.11•Costa Mesa, CA

3d•$80,000 - $95,000

About The Position

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day. The DTC Merchandise Planner plays a critical role in driving profitable growth across 5.11’s Retail and E-commerce businesses. This role transforms data, market trends, and product insights into actionable merchandise strategies that optimize sales, inventory productivity, and consumer demand. This individual will support financial and inventory planning, monitor business performance, and partner cross-functionally to align assortments, replenishment strategies, and inventory investments with company objectives.

Requirements

Bachelor’s degree in Business, Finance, Statistics, Supply Chain, or a related field
3+ years of experience in merchandise planning, demand planning, or retail planning (apparel or consumer goods preferred)
Experience managing merchandise financial plans, including sales, margin, inventory, and open-to-buy
Advanced Excel skills (e.g., complex formulas, pivot tables, data modeling, financial analysis)
Experience building reports and dashboards using Power BI or similar analytics tools
Strong analytical and problem-solving skills, with the ability to turn data into actionable insights
Experience leveraging advanced analytics or AI tools for forecasting and business analysis

Responsibilities

Analyze weekly business performance to identify risks and opportunities across sales, inventory, and product productivity; present insights and recommended actions to cross-functional teams
Monitor and manage key inventory metrics including sell-through, weeks of supply, stock-to-sales ratios, and inventory turns to maintain healthy inventory levels
Develop and manage merchandise financial plans, including sales, margin, inventory, and open-to-buy targets aligned to company goals
Partner with merchandising, omni-channel planning, and supply chain teams to plan assortments, floor sets, replenishment strategies, and product lifecycle transitions
Support promotional, markdown, and inventory optimization strategies to maximize sell-through and profitability
Build strong cross-functional relationships and clearly communicate insights to influence business decisions
Design, build, and scale reporting frameworks, dashboards, and planning tools using Excel, Power BI, and other analytics platforms
Leverage advanced analytics and AI-enabled tools to improve forecasting, automate reporting, and generate actionable insights
Partner with data, IT, and analytics teams to enhance data infrastructure, reporting capabilities, and system integration