Donor Data & Insights Manager

Stelter Company•West Des Moines, IA

1d•Remote

About The Position

The Donor Data and Insights Manager is a strategic leader responsible for overseeing a multidisciplinary team focused on collecting, managing and activating donor and prospect data to create more personalized and impactful donor experiences. This role provides direction, structure and thought leadership across a variety of core service areas, including surveys, audience selection, data hygiene and enrichment, lead scoring and marketing automation, including print fulfillment and email integration. This role provides leadership for current donor insight programs while guiding the growth and maturity of advanced offerings such as predictive scoring, donor modeling, enrichment strategy and next-best-action activation. Through close collaboration with internal stakeholders, this position ensures donor data solutions are strategically sound, aligned with client goals and executed with consistency, compliance and quality across all engagements.

Requirements

Strong experience in donor data strategy, audience segmentation, enrichment and activation across multi-channel marketing programs, such as direct mail, email, digital, text, connected TV, etc.
Experience with lead scoring frameworks, predictive modeling concepts or donor prioritization strategies
Strong understanding of nonprofit fundraising strategy, donor lifecycle management and constituent engagement
Experience interpreting giving history, gift data and donor behavior to develop actionable fundraising strategies
Familiarity with nonprofit CRM platforms such as Blackbaud CRM, Raiser's Edge NXT, Salesforce or similar donor management systems
Experience working with donor databases, marketing automation platforms and data visualization tools
Ability to translate analytical findings into recommendations that improve fundraising performance and donor experience
Strong presentation and storytelling skills with a focus on data-driven decision making
Familiarity with CRM, marketing automation and reporting platforms preferred
Understanding of privacy regulations and compliant data practices required
Bachelor's degree in marketing, communications, analytics, information technology or equivalent work experience
8+ years of experience in donor data strategy and marketing operations
2+ years of team leadership or people management

Responsibilities

Help lead the strategic direction and evolution of Stelter’s donor data and insights offerings, including surveys, audience selection, scoring, enrichment, fulfillment and donor activation
Provide insight on the evolving role donor data plays in philanthropy and planned giving marketing
Partner with leadership to ensure donor insight services align with agency growth goals and client needs
Guide cross-client benchmarking initiatives and identify emerging trends across Stelter's client portfolio
Provide guidance on project planning, resource needs and ROI considerations related to donor insight solutions
Lead Stelter’s donor survey program offering, including strategy, resourcing and ongoing enhancements
Provide strategic oversight to survey execution, ensuring best practices in donor experience, response quality and actionable reporting
Guide development of new survey methodologies, segmentation strategies and insight activation opportunities
Support team members through coaching, prioritization and quality oversight
Partner with client services, strategy, digital marketing and analytics team members to ensure survey insights inform campaigns and donor journeys
Provide leadership for fulfillment and automated campaign operations tied to donor requests. Align fulfillment strategy with broader marketing automation and client goals.
Lead the growth and evolution of Stelter’s audience strategy, lead scoring and predictive analytics offerings primarily focused on asset-based giving such as legacy giving and mid-major giving
Guide the development of donor lifecycle strategies through the expansion of internal scoring models and future predictive modeling opportunities
Provide strategic guidance on donor segmentation, quantity optimization and outreach prioritization based on donor behavior across online and offline marketing channels
Identify trends in donor behavior across direct mail, email, digital and survey engagement to improve future campaign strategy
Evaluate opportunities for advanced models such as propensity scoring, lapse-risk scoring, donor lifetime value modeling and next-best-action recommendations
Ensure scoring outputs are practical, understandable and actionable for clients and internal teams
Lead Stelter’s donor data append, hygiene and fulfillment offerings
Maintain and expand standards for list quality, enrichment strategy and responsible use of third-party data
Ensure donor data reflects the highest levels of accuracy, consistency and usability
Evaluate vendor partners and external data sources for quality, value and compliance
Ensure services are efficient, scalable and aligned with donor experience expectations
Lead compliance efforts across all donor data services, including alignment with CCPA and emerging privacy legislation
Maintain awareness of evolving regulations related to data privacy, consent and donor communications within the nonprofit sector
Partner with internal stakeholders to ensure proper handling of donor data, consent management and suppression practices
Establish and reinforce best practices for compliant data usage, targeting, enrichment and activation
Collaborate with digital marketing, web, analytics and client strategy teams to align donor insight capabilities with business needs
Provide consultation during project scoping and client discussions involving custom data strategies or advanced activation opportunities
Identify opportunities to streamline processes and improve cross-team efficiency
Promote a culture of innovation, recommending enhancements to improve donor insight services through structured documentation and product roadmaps
Stay on top of the latest fundraising, marketing and data trends and recommend best practices related to donor engagement and experience
Support internal training and enablement efforts related to donor data strategy and new offerings
Manage day-to-day operations for Donor Insights and Experience team, ensuring work is prioritized and delivered to established standards
Provide coaching, mentorship and growth opportunities for team members
Assess team capacity, support resource planning and coordinate workload distribution
Foster a collaborative environment where team members feel empowered to innovate and solve problems
Support hiring, onboarding and training for roles within Digital and Data Services