Divisional Strategic Marketing Manager

ITW•Glenview, IL

31d•$125,000 - $150,000

About The Position

The Divisional Strategic Marketing Manager is a key leadership position within the Marketing Team at Magnaflux (a division of ITW). The primary responsibility is to execute the global divisional marketing strategy to realize Magnaflux’s full potential as the market leader in non-destructive testing for consumables, equipment, and accessories. This position requires close collaboration with customers, product management team, and our sales team. As a senior department manager, this position is responsible for developing and leading a global marketing team who thrive in a dynamic, fast-paced environment, and are driven to excel and perform to their highest potential.

Requirements

Must possess excellent communications, interpersonal and leadership skills.
This knowledge level is acquired via completion of a Bachelor’s Degree in a related technical field and/or Engineering as well as approximately a minimum of 5 years’ experience in marketing, product management and/or sales experience in a manufacturing company environment.
Have in-depth understanding of, or experience in, consumables and capital equipment sales, preferably with material testing equipment.
Experience should include all aspects of distribution including direct and distribution and over multiple industries such as government and industrial.
Strong attention to detail and organizational skills with the ability to manage multiple priorities independently.
A genuine passion for technology and innovation.
A strong focus on developing talent with previous people management experience.
Expert in MS Office Word, Excel, PowerPoint, Adobe Creative Cloud, Content Management Systems, Marketing Automation.
Strong writing and editing skills.

Nice To Haves

Knowledge of material testing applications, target markets or quality control.
Advanced technical or business-related degree an advantage.
Knowledge of Google Analytics & Salesforce.

Responsibilities

Leverage end market and customer insights to identify, prioritize, and execute opportunities to drive growth.
Coordinate and execute Go-To-Market strategies for new products with robust value proposition creation and integrated marketing campaign delivery.
Collaborate with our channel partners to ensure they have access to, and leverage, Magnaflux’s latest messaging and marketing content.
Develop KPI’s to measure the current performance of marketing tools, drive for continual improvement, and share best practices to improve global execution consistency.
Lead the coordination of global trade shows, advertisement strategy, and product price list management.
Coordinate integrated digital marketing content for website, blog and social media.
Manage backlog of content, proof and launch content on a regular basis.
Manage packaging and label design divisionally to ensure alignment with our brand and regional regulations.
Provide guidance to the product and manufacturing units with required changes.
Formulation and delivery of appropriate Annual Plan (AP) and Long Range Plan (LRP) goals and objectives for the Global Marketing Strategy.
Management of direct reports and delegation of duties to deliver functional results, providing support, coaching and guidance as required.
Additional duties and tasks as assigned.