Strategic Marketing Manager

TD SYNNEXClearwater, FL
4d

About The Position

As our Strategic Partner Marketing Enablement Manager, you will drive reseller and partner-led marketing programs that accelerate pipeline and revenue growth for a dedicated Business Unit and vendor line. You will manage Market Development Funds (MDF), co-op marketing dollars, and incentive strategies, ensuring seamless program execution, measurable ROI, and alignment with our vendor partners’ goals. This is a high-impact role where your marketing expertise, analytical insights, and collaborative approach will shape the success of channel initiatives and elevate our partners’ engagement with TD SYNNEX.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 1–3 years of channel or partner marketing experience, preferably within technology distribution or IT services
  • Proven ability to manage MDF/co-op budgets, track fund utilization, and deliver measurable ROI
  • Strong written and verbal communication skills, with experience developing marketing assets and presentations
  • Solid analytical mindset and proficiency in Microsoft Excel or similar tools for data analysis and reporting
  • Comfort working across multiple projects and deadlines, with a high attention to detail
  • Collaborative attitude and cultural agility: you’ll thrive in diverse teams and adapt to evolving business needs
  • Self-starter who can work independently, escalate issues appropriately, and consistently meet targets

Responsibilities

  • Lead reseller enablement for annual vendor marketing plans, guiding partners through program execution, asset usage, and performance tracking
  • Manage MDF and co-op funds: develop budgets, forecast expenditures, monitor compliance, and optimize ROI
  • Design and refine compelling marketing content—email templates, promotional assets, messaging frameworks—aligned with vendor brand guidelines and partner needs
  • Partner with vendor and internal teams to craft incentive strategies and partner-led campaigns that comply with contractual standards and maximize partner participation
  • Coordinate TD SYNNEX presence at internal and external events, including asset development, booth design support, and on-site promotional activities
  • Analyze campaign performance using data-driven insights: prepare ROI reports, recommend optimizations, and share findings with Strategic Marketing leadership
  • Collaborate with cross-functional stakeholders (sales, finance, vendor reps) to ensure program milestones are met and business objectives achieved
  • Build and maintain strong relationships with reseller teams, vendor representatives, and key decision-makers to drive alignment, share best practices, and uncover growth opportunities

Benefits

  • Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
  • Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
  • Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
  • Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
  • Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
  • Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
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