Strategic Marketing Manager

Celanese International Corporation • Irving, TX

1d

About The Position

About the Role We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Dallas. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in engineered plastics. Responsibilities: Key Responsibilities Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth Define and implement value pricing strategies in alignment with Business Line leadership Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain

Requirements

• Demonstrated ability to lead strategic planning and drive execution across global and regional teams
• Proven experience in strategic marketing, business development, or commercial roles
• Engineering or technical foundation in engineered plastics or associated materials
• Builds collaborative relationships, communicates effectively, and drives team engagement
• Demonstrates strong business acumen with a global and forward-thinking approach
• Executes with precision, manages performance, and maintains a strong focus on results
• Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
• Minimum 5 years of experience in strategic marketing or commercial roles, preferably in engineered plastics.
• Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
• Experience in multinational environments and matrix organizations is a plus

Responsibilities

• Lead the development and execution of global and regional segment and action plans
• Define where and how to play across key markets
• Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
• Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
• Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
• Define and implement value pricing strategies in alignment with Business Line leadership
• Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
• Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees