Strategic Marketing/Product Manager

ITW•Lakeland, FL

About The Position

SUMMARY The Strategic Marketing / Product Manager is the thought leader who sets the strategic and product portfolio direction while owning and driving segmentation and brand strategies for ITW Professional Automotive Aftermarket Business Unit with multiple brands across all automotive service channels. The key deliverable is driving above-market profitable growth while expanding market share by leveraging the brands performance, quality, and history. This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. The Strategic Marketing / Product Manager reports to the Business Unit Manager.

Requirements

Bachelor's degree in Engineering, Science or Business; MBA preferred.
10+ years experience with atleast 5+ years in Business-2-Business environment.
Demonstrated marketing leadership delivering results.
Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales.
Success in building Value Proposition skills and capabilities amongst Teams, and in execution leading to financial results.
Proven application of analytical, planning, forecasting, and budgeting /financial skills.
Excellent communication, influencing, and negotiation skills.
The ability to manage multiple, complex priorities.
Ability to travel up to 30%

Nice To Haves

Market growth/ expansion experience within the chemical industry is preferred
Automotive Aftermarket experience preferred
Competitive Insights experience preferred

Responsibilities

Develop and execute the growth strategy for the Business Unit.
Define, structure and lead the execution of Voice-Of-Customer initiatives to identify market needs and opportunities that will enable the Business Unit to achieve its growth targets.
Drive portfolio segmentation and develop a clear strategy for brands to achieve sustainable growth.
Partner with R&D Leader in new product development, from business case creation to product launch.
Lead marketing communication; Develop effective sales tools and ensure timely execution of marketing initiatives to deliver business results.
Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
Develop, implement and oversee strategic price model for the Business Unit.
Collaborate with Technical team to create training programs to inform and support distributors, sales force and end-users.
Act as a subject matter expert, coach, mentor, and develop talent and processes to increase marketing competence across the division.
Practice the executive decision-making process by the implementation and execution of market research and intelligence gathering plan and related strategies.
Contribute to continuous improvement leveraging ITW’s Business Model.
Promote, support, and adhere to all safety and quality related policies and procedures.