Divisional Marketing Manager
About The Position
We’re looking for a Division Marketing Manager to own and execute brand and digital marketing strategies that drive growth across two well-established home service brands in the Seattle market. This is a unique opportunity to take the lead on brand-specific marketing initiatives, manage high-impact digital campaigns, and serve as the go-to partner for local General Managers. If you’re a seasoned marketing professional who thrives on both strategy and execution, knows how to build campaigns that generate leads, and loves working cross-functionally to bring a brand to life, we want to talk to you.
Requirements
- Digital-first mindset – You’ve built and managed PPC, paid search, and retargeting campaigns, either hands-on or in partnership with an agency.
- Brand builder – You know how to increase awareness, drive local engagement, and represent a brand consistently across multiple channels.
- Self-starter – You can work independently, juggle multiple projects, and aren’t afraid to be “scrappy” with resources when needed.
- Collaborator – You thrive in a cross-functional environment, building strong partnerships with operations and leadership teams.
- Humble & team-oriented – You leave ego at the door, and you’re motivated by growing the brand, not just personal recognition.
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 5+ years of marketing experience with a strong track record of developing and executing successful strategies.
- 3+ years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired).
- Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy.
- Experience managing vendor/agency partnerships.
- Strong analytical, budgeting, and reporting skills.
- Familiarity with ServiceTitan or similar platforms is a plus.
Responsibilities
- Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand’s goals, service lines, and market position.
- Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners. Be the primary contact for digital performance.
- Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth.
- Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs.
- Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more.
- Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue.
- Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
251-500 employees
