Division Manager, Broad Market - Nor Cal

The Wine Group

3d•$106,600 - $159,800

About The Position

The Division Manager, Broad Market Nor Cal, leads sales and execution across On-Premise, Off-Premise, Independent, and key regional accounts throughout Northern California. The role is accountable for achieving volume and distribution goals for The Wine Group portfolio, increasing market share, executing programs, prioritizing brand initiatives, and developing pricing and programming strategies in coordination with the TWG Leadership Team. It also requires distributor-channel strategy and leadership, including partnerships with distributor personnel at all organizational levels. The Division Manager directly leads and performance-manages the On-Premise Market Specialist by establishing priorities, providing coaching and feedback, aligning daily execution with broader sales objectives, supporting key on-premise initiatives, and adjusting focus as business needs and market conditions change. The role includes routine travel, with a focus on high-volume support in San Francisco, the East Bay, San Jose, and Sacramento. The preferred candidate will live within easy commuting distance of these markets.

Requirements

Bachelor’s degree.
At least 5 years of sales experience in the alcoholic beverage industry or a related business.
Knowledge of and passion for commercial and premium wines.
Strong understanding and working knowledge of the alcoholic beverage retail environment, with the ability to work independently to achieve goals.
Excellent communication and interpersonal skills.
Ability and willingness to travel, including overnight stays as needed.
Must meet minimum insurance requirements and maintain a clean motor vehicle record.
Demonstrated integrity, character, and strong leadership skills.
Excellent safety, work performance, and attendance record.

Nice To Haves

Intermediate wine knowledge or associated certifications.
Residence within easy commuting distance of Northern California markets including San Francisco, the East Bay, San Jose, and Sacramento.

Responsibilities

Build and own relationships in On-Premise, retail Off-Premise, Independent, and key regional accounts, with a strong focus on distributor management.
Assist in developing and implementing the annual operating plan, including financial, volume, and distribution objectives.
Collaborate with the TWG management team to ensure new-item and monthly retail-priority execution.
Schedule and lead effective distributor sales meetings with all levels of management.
Introduce creative sales-execution concepts, share successful approaches across states and regions, and promote best practices.
Complete monthly CPR and phasing calendars, maintain a working key-account list, and submit relevant travel and entertainment expenses weekly.
Manage assigned budgets, including incentives, travel and entertainment, and other departmental expenses.
Ensure sales practices comply with state and company policies and laws.
Set clear expectations for the Market Specialist’s focus, priorities, and day-to-day execution.
Provide coaching, direction, and ongoing performance feedback to the Market Specialist.
Ensure the Market Specialist’s activities align with broader sales objectives.
Leverage the Market Specialist to support key on-premise initiatives, activations, and execution standards.
Evaluate execution effectiveness and adjust focus based on business needs and market conditions.
Perform additional responsibilities as assigned by the Sales Director.