District Manager Sales - Ottawa and Surrounding Area

General Motors • Oshawa, ON

5d • CA$97,800 - CA$146,600 • Remote

About The Position

District Managers – Sales have territorial responsibility for the administration of the Dealer Sales and Service Agreements (DSSA) between General Motors of Canada Company (GMCC) and its dealer network. They are accountable for all vehicle sales and marketing activities in their district and act as trusted advisors to dealerships, collaborating on the development and implementation of business plans that drive retail sales, market share, revenue, and customer experience improvements. This position supports and guides regional marketing plans and strategies into the district and assists in identifying opportunities and developing plans to grow retail sales, market share and revenue.

Requirements

• Fluent in English (written and spoken), Fluency in French is an asset.
• Unrestricted mobility and ability to relocate as business needs require.
• Strong communication, interpersonal and leadership skills, with a demonstrated desire to win and continuously drive results and improvements.
• Superior analytical abilities combined with sound decision-making and judgment skills; ability to effectively prioritize work and manage a heavy workload.
• Self-starter with proven ability to work independently and within cross-functional and virtual team environments.
• Strong sales and negotiation skills with strong drive for results, ability to lead, adapt to change, and manage stress effectively.
• Experience as a District Sales Manager / District Manager Sales or in a closely related field-based sales role, ideally within automotive or a related industry.
• Understanding of GM’s distribution processes, field sales tools, and reports.
• Valid G Driver’s License (or provincial equivalent) and willingness to travel frequently (approximately 50% or more).
• Willingness to work extended hours on occasion, including month-end or other peak periods, as required.

Nice To Haves

• Automotive wholesale or retail industry experience.
• In-depth understanding of vehicle marketing, digital advertising, and retail processes, including digital retailing and CRM best practices.
• Experience leveraging GM field tools (Dealer Direct, DealDriver Pro, GM Financial tools, CSI and market share reporting) to drive performance.
• An MBA is considered an asset.

Responsibilities

• Develop and execute a district business plan to achieve retail sales and market share objectives, ensuring strong coverage of estimated and available shipping.
• Achieve district-level sales and share targets by analyzing sales, inventory, market share, and competitive data to identify opportunities and gaps, and build dealer-specific action plans.
• Lead and motivate dealers through consensus cycles and order calls, ensuring ordering strategies capitalize on vehicle line and EV opportunities to grow market share.
• Drive improvement at poor-performing market share dealers through focused performance improvement plans (e.g., DRER/focus dealers).
• Develop plans and strategies to maximize vehicle order coverage that supports retail sales, balancing production constraints and dealer inventory needs.
• Drive effective dealer-level forecasting processes, leveraging tools and reports to ensure the right mix and timing of product.
• Drive accessory revenue performance through strong LPO up-front ordering and effective showroom selling and merchandising strategies (ACO).
• Ensure every new, fleet, and used vehicle delivery includes an effective OnStar explanation and activation process, including online enrollment, welcome call completions, continuous coverage, vehicle customization, app usage and privacy agreement.
• Support and grow GM Protection Plan (GMPP) activations at the dealer level.
• Drive GM Financial leasing penetration, coaching dealers on program usage to maximize retail opportunities.
• Develop and execute a district business plan to achieve CSI and retail experience objectives, including support for GMCC CSI initiatives and the Retail Excellence Program.
• Build a customer-focused culture within the dealer network; ensure processes and procedures support customers and build advocacy throughout the ownership lifecycle.
• Champion continuous improvement of the digital customer experience (websites, digital retailing, CRM processes) and implement retail innovation that enhances the retail journey.
• Drive CSI performance and address negative-impact dealerships through structured action plans; manage escalated customer complaints with a “win–win” orientation.
• Work with dealers on Google Reviews, helping to increase response rate, addressing any negative comments in a timely manner.
• Support utilization of GM initiatives to build and maintain a strong dealer organization (e.g., GM Image Program, OnStar, Certified Pre-Owned, GM Pro Training, REP).
• Monitor dealer compliance with GMCC advertising standards and support Regional Marketing Advisory Board (RMAB) campaigns and specifications; champion key-city joint advertising initiatives as appropriate.
• Ensure dealers maximize Business Development, leveraging digital strategies (websites, digital packages, CRM) and GM tools such as Dealer Direct, DealDriver Pro, Inventory Balancing Tool, sales and product training, and recognition programs (President’s Club, SMG, GM Elite).
• Establish and develop key EV dealer advocates in the district to support GM’s EV strategy and growth.
• Conduct regular dealer and dealership staff meetings, maintain strong communications, and ensure understanding of programs, processes, and performance expectations.
• Keep Regional Manager Sales and regional leadership well informed of all major sales-related issues, opportunities, and compliance matters within the district.
• Support GMCC corporate audit processes, including participation in closing meetings as required by regional management.
• Monitor dealership profitability, identify improvement opportunities, and support dealer profitability initiatives as required.
• Track dealer performance on key sales indicators, document progress, and ensure timely follow-up on action plans.
• Complete special assignments as required by the Regional Manager or Regional leadership.

Benefits

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level