Distributor Development Manager

Clover SonomaPetaluma, CA
$120,000 - $130,000Onsite

About The Position

The Distributor Development Manager is responsible for growing Clover's business through its distributor network. This role partners closely with local and national distributors to increase sales, improve execution, and identify new opportunities in the market. Working alongside Clover's Sales team, this person serves as the primary partner to our distributors by providing sales support, developing growth strategies, leading field activations, and creating programs that help distributors sell more Clover products. This role also manages key distributor relationships, including national partners such as UNFI and KeHE, ensuring Clover is well-positioned for growth across all channels.

Requirements

  • 5+ years of experience in distributor sales, consumer packaged goods (CPG), retail sales, channel management, or business development.
  • Experience managing or working with wholesale distribution partners, including UNFI, KeHE, or similar national distributors, is strongly preferred.
  • Proven success developing distributor relationships and executing sales growth strategies.
  • Experience planning and leading field activations, market development initiatives, or distributor selling programs.
  • Willingness to travel regularly within distributor markets.
  • Strong analytical skills with the ability to translate data into actionable business recommendations.
  • Excellent communication, presentation, and relationship-building skills.
  • Self-motivated with the ability to work independently and collaborate across multiple teams.
  • Proficiency in Microsoft Excel and CRM systems; experience with syndicated retail data is a plus.

Nice To Haves

  • Experience with syndicated retail data is a plus.

Responsibilities

  • Build strong relationships with Clover's local and national distributor partners.
  • Develop sales strategies that help distributors grow Clover sales and expand distribution.
  • Train distributor sales teams on Clover products, programs, and selling opportunities.
  • Conduct regular market visits and ride-along with distributor sales representatives to identify new business opportunities.
  • Develop annual business plans with key distributor partners.
  • Plan and lead field activations with distributor partners to drive new distribution and sales growth.
  • Develop sales incentives, promotions, and engagement programs that motivate distributor sales teams.
  • Partner with Clover's Sales team to prioritize target accounts and execute market expansion plans.
  • Support new product launches and ensure distributors are equipped with the tools and training needed for success.
  • Manage Clover's relationships with national distribution partners, including UNFI and KeHE.
  • Partner with distributor category managers and merchandising teams to support item authorizations, promotions, and customer growth.
  • Monitor distributor performance and identify opportunities to improve sales and service levels.
  • Coordinate cross-functional support for key distributor initiatives.
  • Analyze sales, distribution, and customer performance data to identify growth opportunities.
  • Track distributor performance and develop action plans to improve results.
  • Identify gaps in market coverage and recommend expansion opportunities.
  • Provide regular business updates and market insights to Sales leadership.

Benefits

  • Clover is a purpose-driven, certified B corporation.
  • Clover is committed to lowering its environmental impact and meeting its sustainability targets.
  • Clover provides kids and adults with healthy, nutritious, and delicious products that are made with care for animals, people, and the planet.
  • Clover gives back 5% of net profits to help make nutritious food more accessible.
  • Clover uses its business as a power for good across its support for people, farms, animals, community and planet.
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