Distributed Systems Engineer 6 - Ads Member Experience

Netflix•Los Angeles, CA

10d

About The Position

In April 2022, Netflix introduced a new, more affordable, ad-supported tier, marking a significant milestone. The company's focus is now on expanding choices for consumers and providing advertisers with a premium TV brand experience. The challenge ahead involves scaling ad tech to maximize its impact on the business. The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using Netflix's world-class content delivery ecosystem. They utilize a unique mix of client and server-side ad insertions, a state-of-the-art content delivery system, ad encoding recipes, content understanding, and metadata. Ads are delivered in a manner that is thoughtful of the member's viewing experience and drives great outcomes for advertisers, while also ensuring advertiser brand safety. The Ads Member Experience group is responsible for identifying and building the ad formats that will define the future of advertising on the Netflix streaming platform, including live events. This team will drive the definition of such formats and how they are standardized across delivery platforms (TV, mobile, web). It will lead the experimentation needed to make the experience optimal for both users and advertisers. This team is new and faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to the business by monetizing the incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, the team seeks to build unique value propositions that help differentiate from the competition and become a market leader in record time. This role is part of the company's strategic initiative to build a world-class advertising ecosystem following the launch of their ad-supported tier. They are looking for highly motivated engineers working in the advertising space who are excited to join this journey.

Requirements

8+ years of software development experience
5+ years of experience in the Ads domain
Professional experience with ad formats and ad delivery systems, including experimentation with ad creatives and/or native ads.
Thorough understanding of the advertising marketplace and landscape, with a focus on publisher side challenges like optimizing fill rates, adjusting ad load, and maximizing advertiser value.
Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment.

Nice To Haves

Familiarity with SDUI (Server-Driven User Interface) architectures.
Experience building unique ad formats and ad products at scale across multiple advertising channels (CTV, DOOH, Mobile, and Web).
Programmatic advertisement experience.
Contributed to an ads industry technology standard (e.g. VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
Familiarity with legal compliance and changing landscape of ads regulations around the world.

Responsibilities

Identify and build ad formats that will define the future of advertising on the Netflix streaming platform, including live events.
Drive the definition of ad formats and how they are standardized across delivery platforms (TV, mobile, web).
Lead experimentation to optimize the ad experience for both users and advertisers.
Build highly performant advertising systems.
Deliver high impact to the business by monetizing content.
Build unique value propositions to differentiate from the competition and become a market leader.
Architect and build large-scale infrastructure for real-time, low-latency, online advertising environments.
Build systems that power sophisticated user experimentation, A/B testing, and lift studies.
Develop systems that measure and optimize end-user advertising experiences, delivering the right advertisement at the right time for the right user.
Collaborate with cross-functional stakeholders from product, engineering, design, etc.
Deliver complex features with critical business impact.